The Best Ways to Utilize Make an Investments

A distinction should be made between investing in one’s own business,  The key point about financial investments is that you can choose them, you can sell them, but what you cannot do (unless you are Warren Buffett) is influence their performance. 

Obviously, you make an investment with a view to getting a return on it.  However, what precisely is a return?  It has two components: the market value of the asset and the cash flow from it.  The two are intertwined; for example, an older bond with a coupon higher than would be offered by a similar bond today will see its market price go up.  In fact, there are quite precise calculations to show this effect, which will be covered in due course.  Nevertheless, if you hold a bond to maturity, you know what its value will be at maturity; it will be the par value and it is that which you will get back

Likewise, a share offering a good dividend will be valued, under normal circumstances, more than a share generating as much profit, but not distributing that profit partly by dividend.  It must be admitted, however, that some hi-tech companies even boast that they do not distribute dividend as there is so much potential for company growth in the future. 
Measuring return when only capital growth is involved is very simple.  You take the ratio of the end value to the starting price and take the nth root of that ratio, were n is the number of years that the investment is held. 

According to measuring return part, I would say, we need to find out what are the best possible investment choices for our life and devise a workable plan on how to achieve our financial goals; therefore I would prefer to buy shares or bonds which are safer and find out the best ROI, return of investment for me. 

Therefore, we need to put everything on the table and keep on mind two main options and compare which way is useful and has good ROI and NPV, as we know the NPV (Net Present Value) does provide the investor with a quick and easy way to determine whether the price that will be paid for the share or bond and even the property will yield the investor's desired rate of return (i.e., discount rate), therefore I moved to the direction of buying shares that issued by known corporate or semi government. As we know the safest type of share the one that considered as semi government share is not because government are particularly responsible, but because they can, in principle, more secure, considered safe investments as the government is unlikely to go bust. 

For instance, Dubai Islamic Bank  Dubai Islamic Bank (DIB) shares ended 2013 at Dh5.36 each, a gain of 166 per cent.  The emirate’s largest Sharia-compliant lender benefitted from a sector-wide increase in lending. DIB increased its shareholding in the property lender Tamweel to close to 90 per cent, paying off its bilateral facilities in September.  In December, the bank announced plans to increase the percentage of its share capital available to foreign investors to 25 per cent from 15 per cent. This is in line with other local institutions looking to attract international funds in the run-up to the UAE’s upgrade to emerging-market status.  

Other example, Etisalat  which is the second most heavily weighted stock on the Abu Dhabi index, accounting for 16.4 per cent of the index’s weight (only First Gulf Bank counts for more, at 27.3 per cent).  The telco’s shares surged by 161 per cent during 2013, ending the year at Dh 11.70 each.  The operator announced its first overseas acquisition in five years in November, agreeing to pay $5.7bn for Vivendi’s 53 per cent stake in Maroc Telecom after protracted negotiations with the French conglomerate.  At home, the introduction of mobile number portability could affect the operator’s subscriber base in 2014. 

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8 Questions To Ask Before You Redesign Your Website

Deciding to embark on a website redesign – not a minor tune-up, but a significant overhaul – is not a small undertaking. So if the idea of doing some deep examination and contemplation before digging in seems a little tedious, there’s a reason why.

The following questions will create an exercise in fully exploring the many aspects of a website redesign. The idea is to most accurately assess what your site is doing well, what problems need to be solved, and what other parts of your branding and content strategy could be bolstered in the process. If you’re going to do it, you might as well do it right. 

1. What are any obvious problems with site functionality?
Sometimes you go into a site remodeling project with just a general goal of updating things, reflecting the most current image of your brand and services, and keeping up with progress in your industry. Other times, your site is actually a real mess. If there are glaring problems, obviously make sure those are solved for in the new version of the site.

2. Do customers have the same complaints?
As always, people who use your site will have a much clearer perspective on the true functionality and ease of use of your site than you will be able to. Listen to the feedback you’ve gotten – chances are, you’ll see a lot of the same criticisms over and over. This is invaluable info when it comes to figuring out how people are using your site, and how it could serve them better.

3. What are our competitors doing?
Copying exactly what your competition is doing will never result in you pulling out ahead of them. So when we say to stay aware of what comparable companies in your industry are up to, the idea is to make sure you’re keeping up – and then going a few steps beyond that. You should always strive to be the player in your industry who is defining what comes next. It’s easier to do that when you know what everyone else is doing.

4. Do all of our third-party apps work?
If you employ tools on your site that originate elsewhere, make sure you’re using the most updated versions, which might require making adjustments to your site to maintain compatibility.

5. Has our company/service/product changed?
Companies are much more human than most people might think – instead of staying exactly one way, they grow and change over time. If you haven’t updated your website in a few years, it might be that it’s reflective of an outdated version of your company. Smart small business owners are unabashedly unafraid to let their business evolve – the smartest owners make sure that the support pieces (like the website) keep up with that evolution.

6. Are we re branding?
Because that’s a much more complex project. I am not saying don’t do it – re-branding is exciting and sometimes very necessary! – but definitely don’t move forward until you’re really thought about the difference between redoing your website and making over your brand entirely.

7. Are You going to use someone in-house to lead the design, or contract out?
At this point, your website is as much the face of your company as any brick-and-mortar office (if you even have one.) So this isn’t the area to cut corners. If you happen to have someone on staff who possesses the skills to carry out this project, that’s great – you’ll save time and money. But if you don’t have someone already on your team who can genuinely do this job as well as it can possibly be done, don’t let your desire to save time and money force you into making sacrifices on the quality of the end product. There are a lot of brilliant web designers out there – it’s more than worth it to invest in working with one.

8. How does this fit into our content strategy?
Good website content is an indispensable component in marketing and customer retention. Your existing site probably was already crafted with SEO considered, but there’s nothing wrong with making sure you’re absolutely maximizing the benefit of strong content while you’re in there making changes

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Will SEO Ever Drive the Business World ?

A couple days ago, I got a call from one of my friend, who own a company produces potato chips; he was frustrated by his confusion around his company sales and customers attraction. He felt like he just couldn’t get a straight answer about the strategy that he should follow to attract people to his company product.

I set up a meeting with a marketing staff group who are working in his company in order to sketch out a road map of adopting SEO tools as a primary marketing strategy. Here’s what I explained to them:

Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL +0.56%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web.

According to Vocus, 82% of mobile shoppers use search to influence their purchasing decisions, and 70% of mobile searches for products or services will result in a sale in the near future. As such, being easily findable and accessible via search engines is a vital element of operating any kind of business. For entrepreneurs, that importance is magnified. Here are the main two aspects that SEO is uniquely important for entrepreneurs.

If we want to apply and adopt SEO tool we should put in our consideration two main elements: on-page aspect, which include site context and content, legibility, and accessibility to search engines; and off-page aspect, including backlinks and the social network that influence the degree to which search engines think a site is important.

From on- page aspect, focus on creating high-quality, interesting and relevant content to keep your business website on top of the search engines. So creating an interesting content and keywords or a success story that are relevant to your business  can lead to an increased number of people using and linking to your site, this in turn, will give a chance to your customers and potential customers to know your product and increase engagement with them . Therefore you need to make sure that your content gets noticed is the other essential part.

For me, good content means the content that support self-promoting and build up your brand and position among the competitors. It’s also about building trust and positioning your brand as an authority within the field, saying something unique and of value, without simply boasting about your own successes. Sharing wider, relevant news is paramount to this.

Keyword and content is the most strategic way to get inside the minds of your target market as content marketing is a valuable marketing strategy for startups and support your business. Understanding what keywords are being used to find your website (as well as your competitors’ websites) can inform your overall marketing strategy on many different levels, from subject lines used in newsletter emails, to press release titles, and more.   I believe you may ask why we need to focus on keywords and content on one hand and SEO on the other hand, I would answer SEO go together like bread and butter with content. They complement one another in an inseparable kind of way.

 

From off-page aspect, Social Media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website whether your offering product or service, and social media channels, accelerating their growth. Therefore, get people interested in your products, or increase sales conversions, social media can help. But the social media marketing landscape is murky: there are numerous potential channels available and they don’t all yield the same ROI.

SEO yields the most strategic long-term investment. I would say, that SEO is a remarkably valuable investment for entrepreneurs looking to kick start their business, establish credibility and trust, secure investments, and build a sustainable business for long-term success. From my perspective, if we apply the right SEO tactic we will drive the rudder in the right direction and get best results.

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Why The Future of leadership Depends on Sustainability

To begin with, I would start the introduction of article by this quote - “It is not the strongest of the species that survives, or the most intelligent, but the one most responsive to change” by Charles Darwin about The Need to Respond to Sustainability.

When we talk about Sustainability it doesn’t mean we should only focus about planet aspect without including the other major elements. Sustainability does not simply mean whether something can last. It addresses how particular initiatives can be developed without compromising the development of others in the surrounding environment, now and in the future (Hargreaves & Fink 2000).

In every era, some organizations or companies are judged to be leaders. What earns them this distinction and differentiate, however, this is not always considered as constant. The criteria that define “leadership” have developed over time and began to take different concept. I recent years the yardstick has been the ability to innovate. Today the framing of corporate leadership is shifting again, to a concept that encompasses the learning and best practices from all these antecedents: corporate sustainability. 

The move towards sustainability is not simply to achieve a worthy cause, nor is to convince the relevant institutions that we are corporation cares about the environment. Rather, it is recognition that those who can make efficient and responsible use of natural resources and human capital are more likely to be the destination of choice for talent and investment. Therefore, as mentioned earlier concept of sustainability extends beyond environmental impact, although this consideration naturally looms large especially for manufacturing and extraction businesses. Today, sustainability assessments include environmental and social practices, as well as related governance.

Most large companies acknowledge the need to be more responsive to shifting societal expectations, to be better able to establish trusting relationships with stakeholders, and to become more open and accountable. And yet those same companies often struggle to translate good intentions into good practice.

There are several examples show how the sustainability integrates into the brand and client value propositions, for instance, IBM decided earlier than many to integrate sustainability into its brand and customer value propositions. It has effectively used its Smarter Planet TM theme to communicate how the company helps its clients enhance their performance in ways that foster sustainability. Recent IBM advertising has been focused almost exclusively on outcomes and social benefit, rather than products and services. While some companies such as Intel choose to build reputation through secondary communication channels, most of the study’s Leaders follow the IBM example. 

To sum up, sustainability leadership offers new ways to respond to today’s leadership challenges. The traditional leadership metrics that developed out of an industrial frame is no longer sufficient. In the competition market today, the focus is pouring on individual and corporate goals, shareholder value, and the financial bottom - line. As Kotter said; Sustainability leadership – like all leadership – is fundamentally about change, as it often entails engagement of uncertainty and the unknown

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4 Signs You Should Invest in Organization Business Plans

When making business plans, we need to keep in mind most important elements (People) and (organization) who might affect it or be affected by it. These are your "stakeholders, and I believe you know what does it mean by stockholders” Don't think it is same word for "shareholders"! stakeholders include everyone who might have a "stake" in the outcome of your actions, not just investors. For easy memorization, the stakeholders are categorized in a framework called "The 4C's, therefore in any business plans we should invest in 4C’s Stockholder’s elements below

() Customers
() Competitors
() Company
() Community

The 4C's Stakeholders Analysis is based on the 3C's Model of Dr. Kenichi Ohmae, a senior partner at McKinsey & Company

Customers

Generally speaking, everybody knows a customer is anyone who purchases or uses your product or service, in concept of marketing  we may also call this group "consumers" for B-to-C operations, or "clients" for B-to-B operations. For nonprofit organizations, customers can include the beneficiaries of the services, or the donors who provide financial and other support. For beneficiaries of your services it is the magic happens when you understand your customer’s world, concerns and priorities. 

I would say that people aren’t really buying your product or service; they are buying the solution it gives them and how it makes them feel.  In the same time, you should bear in mind that first, the end user of your product is not always the one who makes the purchasing decision. For instance students buy textbooks because a professor requires them to do so; hence, textbook companies market to professors, not students. That said, some end users can influence the purchaser!

Second, the customers you target might not be the ones who ultimately buy your product. For example, Samsung produced the Galaxy S4 Mini for people who have  age 25 to 35, but the average age of this product turned out to be 40 ( Do you know about that?)   “Understanding your customers is critical, but don't let your customers tell you what to do”.

Competitors

A competitor is any product (or service) that can substitute for your product in meeting a customer need. For example, Apple's direct competitor is Samsung, but numerous indirect competitors also quench thirst, such as Nokia, Sony, and other smartphones. That's why Apple corporation has products in all those categories. You should also try to predict where surprise competitors might come from — they don't always come from your industry. Also keep in mind that EVERYTHING has competition, since everything competes for the limited time and attention of your customers. The competition for an MBA program, for example, might be someone's family demands, job, or social life.

Company

Your marketing campaign must fit the competencies and interests of your company's internal stakeholders:

() Employees
() Executives
() Major investors

If you are a marketing agency or consultant, then the "Company" is usually your client. In most cases, you need to sell your marketing plan to internal stakeholders before launching it publicly. The diversity of interests makes pleasing everyone impossible: for example, cutting worker wages might please investors but anger employees. Still, knowledge of what matters to your company stakeholders will help you shape and sell your plan.

Community

The wider community can significantly affect a marketing plan. This community includes:

() Government officials at home and in your target market
Interest groups (such as environmentalists, religious organizations, and other activists)
() Journalists and bloggers Celebrities and other influences
() Suppliers and vendors
() The residents who live near your company or its planned operations
 
Therefore, when companies provide this–by building communities that deliver tangible and emotional value, through employees and customers working together to solve collective challenges–they build lasting bonds of loyalty and discover new sources of growth

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5 Things Your Competitors Can Teach You About Motivations

All organizations are concerned with what should be done to achieve sustained high levels of performance.

Motive is a reason to do something and motivation is concerned with factors that influence people to behave in certain ways. Goal directed behavior!
Motivation is a behavior that can be influenced but not created. Motivated individuals can also get frustrated, discouraged, or tired of work. Team members need to know that they are valued, their efforts are noticed, and their good work is appreciated.

From above concept, I would start my talk and say; motivation and performance of employees in any organization are considered powerful tools for the long - term success of the organization. Performance measurement is a critical characteristic of organization’s management since it reflects the progress and achievement of the organization.

When it comes to performance and innovation, you discover that your competitors can provide the best insights. Brick-and-mortar marketers have shopped the competition forever. Therefore, one of the main aspects of your market research should be the analysis of your competitors’ actions and strategies, and you should  learn from them, this in turn, will help you make your own decisions on how to retain employees, customers and attract new clients.

It is mandatory for your organization to adapt to the important changes that can be sources of motivation for competitive advantage. I would strongly say that any thoughtful changes and planned will have a direct a positive impact on your employees motivation influence in the organization. So to achieve this target you need to get an idea about what are these things that your competitors can teach you about motivations.

Levels of skills: When you are planning to grow up your business in the marketplace you need to compete and offer better quality, and when you look for better quality you should have skilled workers or employees. So what gets measured gets managed, and what gets managed gets better. Skills inventory management strategies are giving managers and employees the ability to verify the skills needed to ensure success, pinpoint skills gaps before they compromise the initiative, and improve skills to meet changing needs

Commitment: You can measure the success of any organization from employees’ commitment, therefore the commitment that employees have toward their organization and its constituents is a crucial work attitude. Based on that I would say, an effective organization will make sure that there is a spirit of cooperation and sense of commitment within the sphere of its influence. On the other side, the work motivation has a significant positive impact on organizational commitment of employees, so it is interconnected equation that leads to positive result if the managers adopt it in right way. Therefore, it is essential for managers of organization to provide suitable environment in organizations to reinforce employees’ commitment positively.

Rewards System: The reward system in organizations serve to attract, motivate, and retain employees, both in tangible ways like pay, benefits and intangible form such as promotions and other benefits. Rewards affect people’s attitudes, feelings, and behaviors at work and become a a major determinant of organizational performance on a variety of dimensions. Reward do matter whether they be tangible or intangible the most important question being to what degree do the specific rewards matter to the INDIVIDUAL concerned

Equity: Equity theory evaluation individual inputs to outcome and compares it to that of others. (i.e.) ‘Comparative Referent.’ For example, if what A is for devoting one hour and breaking 1 ton of stones is the same as what B gets for doing the same thing, then equity exists. But if not, inequity exists.

Equity theory is characterized by perceptions of fairness rather than objective of reality. The idea is that the outcome a person’s input should fairly correspond with that of their counterparts. If they do not correspond, the person getting less will perceive inequity which will in turn affect his or her behaviours.

Social recognition: Motivation through social recognition can and does work. It will provide the organization with a benefit and advantage, some of which cannot be measured on a tangible scale. Recognition considered an incredibly powerful tool to foster a close-knit team environment, encourage employees to achieve high levels of productivity and increase your employee retention rates.

I think it’s true that you get what is measured, i.e people will do what they are ultimately assessed on. And if you want people to work together, share ideas and learning, and achieve more, you must also motivate, encourage, and reward that kind of behavior. What I have seen work well is where an individual’s results/rewards are both based on their individual actions and results COMBINED with the team actions results – so that it “pays off” for someone to work and share with their colleagues, not just working on their own and not caring how the rest of the team is doing

Competition helps us to get and stay motivated. It helps us generate new energy when we are stagnated.

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Green Policy - Do We Need to Apply It as Green Deal On Organization?

Nowadays, most people have a clear vision about the concept of Green Organization and what is the reason for organizations to go green in terms of impress employees, business world and enhance corporate reputation. So green strategy is now a trend in the market place, it’s also a term that's been going around for quite some time in different parts of the world. But what's the real deal with "Going Green"? And why should businesses care?
From my perspective, going green for organization pours in one stream which is increase employee engagement, create value might find additional competitive advantage and maintain company’s sustainable revenue. 

I would therefore, summarize why business should care Go Green about and what is the impact on:-

• Go Green for the Environment
• Go Green to Reduce Waste & Decrease Costs
• Go Green for Public Image & Increased Sales
• Go Green for your Employees

 

So for the question, do we need to apply Green Policy in organization? I would say, all companies should have green policy - and all areas of human activity for that matter. Gone are the days when humanity can afford to base decisions solely on cost-benefit in the traditional sense of the term. We are already using more than 100% of the earth's resources available to us each year and if everyone on earth enjoyed the average Western European standard of living, by 2050. 

All companies and all governments need to start considering the cost-benefit of activities on people, planet and profit rather than profit alone. A cost/benefit analysis may not reveal the true cost of the environmental impact and depending on how it is done may not reveal all the environmental costs associated with the project. For example if we did a cost benefit analysis of a vehicle would we go as far as to include the environmental pollution costs? Think about it. Whereas, if you want to see it from second point of view,  green policy will:-

• Reduce costs by consuming less. When you do more with less you reduce overhead costs and improve the bottom line. 
• Reduce costs by reusing materials and goods. When you use things more than once you reduce the amount of new materials you have to buy, which saves money and improves your bottom line.  
• Reduce costs by recycling. Disposing of “waste” is expensive. As we run out of landfill space, the cost of disposal is likely to increase. Recycling materials reduces disposal costs and keeps it out of the landfill.

I would add, in order to have a successful company you must have a good, solid reputation. Reputations come in all forms – they come via the quality of your product, your people skills, customer satisfaction levels, etc. Going green is a considered a great step to improve your company’s reputation – just make sure you’re doing it for the right reasons, not just to boost sales.

Going green may also enable companies to keep customers and investors happy, maintain market share, become more efficient, avoid legal liability for environmental damage and stay in business. So if you have a small company or business I would strongly say you should go green in order to stay competitive in the market and gain the opportunity to compete.

Establish and implement green policies such as hardware energy consumption, waste disposal, using recycled and environmentally superior content, water and energy efficient products and alternative fuel vehicles can very significantly impact your organization performance in positive direction and will know that your business invest going forward

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4 Ways to Impact your Content in Positive Direction

People are sharing content among each other through different social networks platforms because they would like to interact with others or seek about some Information or things to talk about and knowing about others. This is when we talk about individual aspect, so when we want to apply the social technology tools in organization or company and use it to drive our business in positive direction to market our company to leads and customers. This means that thousands of companies just like you are using the internet to market their products and services. In fact, 73% of B2B content marketers are producing more content than they did 12 months ago according to a 2014 survey from the Content Marketing Institute.

Therefore, we need to sketch out a clear plan about the mechanism of how to enhance the ways of attraction customers. Below are six ways to generate and maintain content that will make sure your leads and customers know you are different from the rest.

 

Differentiate in your content concept 

When you would like to write a blog post or article about your new product or service that your company offer, you should think about how other competitors in the market place might write on that topic. Try to express something different from what you would expect from the other competitors, and different from what the average reader might expect on that topic. Therefore, you need to clarify the content in a smart way that lead to attract your customers.  Be bold, genuine, and creative—these are things that intrigue readers, making them want to read more content from you.

Plan before publish your content 

It’s great to have time to carefully plan your content before publishing it to the internet, in the same time you need to know what is your customer suggestions and or opinion about your product and service that you offered, you may see some very positive results from your customers or followers by offering survey application form for them to interact with them. Also you followers will be thrilled to have the opportunity to chat with you through your company website in real time, and give them opportunity to listen to then through open forum.

Make Your Followers “Stars”

Followers like hearing what you have to say about yourself and your company, but they also like being in the spotlight now and then. Featuring a “follower of the month” through an interview article, follower-submitted photo or video, or podcast recording you share on your blog or Facebook page is a great way to create user-generated content and keep followers excited. Any follower will jump at the opportunity to express themselves in front of an audience. Other followers will keep updated with your content if they know there is a chance they could be the featured “follower of the month” next.

Surprise Your Followers

If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field. Post some coupons or discount codes that followers can use on your website. Announce a surprise sale that will end at midnight the next day. Mail your followers a free gift as a token of your appreciation. Your followers will notice that other companies are not doing this, and they will keep a closer eye on your content in anticipation of more fun surprises. Content can get boring as soon as people know what to expect, but if followers can expect the unexpected from you, it will leave them on the edge of their seats waiting for more.

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Information Technology and Sustainable Business Growth

I have introduced the concept of sustainability in different platforms, and I have presented the topic of Secret to Sustainable Business Growth in my MBA defense in Cumbria, UK, in 2013. One of the questions that I added in my research; what is the strategy you should follow in order to grow and keep the business going. Maybe you're offering a service that not enough satisfy your customers, or maybe you've hit a wall and you do not understand your competitors. In any case, the plan just doesn't seem to be working, at least not as you hoped it would.

Today's global marketplace is forcing many companies to re-evaluate, find out innovate solutions and even collaborate their efforts just to keep up with demands of the business and services in the market place. 

For instance, in Information Technology sector we know the Information technology (IT) is essentially a tool to manipulate flow of information in business system. With the growth in need of IT services across the globe, we have found several companies have started venturing away from self-sufficiency in their way of conducting business to identifying specific processes that can be developed by some other company in order to reduce costs and focus on their core business.

Adopting sustainability is considered an important business strategy that affects your products and services in terms of cost-reduction opportunities, reputation, and revenue generation. Many people think that incorporating sustainable practices requires a significant transformational program, but the ultimate goal is to embed sustainability into business- as-usual activities.

Sustainable IT goes beyond using IT to reduce energy consumption. It’s also about helping the whole business meet its sustainability targets. From the other side, businesses considering sustainable IT face many questions such as: 

• Does the organization recognize IT as a significant contributor to its overall sustainability strategy?
• How does IT contribute to the organization’s sustainability goals?
• What more could IT do to contribute to those goals?
• Are there clear, measurable objectives for sustainable IT?

Nowadays, sustainability has considered as key factor for IT in several organizations to improve performance and growth. Numerous firms have worked to adopt different strategies in order to re-manage its organizational performance, enhance growth, and competitive advantage in terms of social and ecological sustainability, so the success of sustainability means raise the economic scale through the ability to innovate, as well as increased competitiveness by lowering costs and increasing profit as a result of better-quality and services. 

So to answer mentioned questions, I would follow Mines's research when he showed that a number of organizations are expected to jump on the Green IT bandwagon pushing the Green IT services market to an estimated US $4.5 billion by 2013. 

Therefore, the process of development green product or services is increasing attention as means to improve companies’ performance. CIOs have singled out “Green IT” in their organizations as the most important sustainable strategic technology. 

In order to achieve “How does IT contribute to the organization’s sustainability goals” question, I would say, Green IT initiatives will become mainstream and will move from niche projects to a part of core business practice. Therefore, working on new innovations in the field of green products and services will have an efficient role in supporting companies and economies towards environmental sustainability, For instance in 2010 and 2011 video conferencing efforts an environmental savings of more than 87,500 metric tons of CO2 emissions. Another example is cloud computing which is considered as core of IT infrastructure application network as green technology, it is an evolving paradigm which is enabling outsourcing of all IT needs such as storage, computation and software. 

The reason why cloud computing is a greener technology is that it looks to enhance and to better utilize computer resources which ensures the decline of physical resources and hardware components needed within firms as researcher states (Hafner and Zhang 2012).

To sum up, the concept of sustainable growth can be helpful for planning healthy corporate growth. This concept forces CEO's and managers to consider the financial consequences of sales increases and to set products and services growth goals that are consistent with the operating and financial policies of the company or organization

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5 tools to thrive your organization

Nowadays, business needs to grow up and stand firmly in order to compete in volatile markets today, doing business feels like competing in a heavyweight boxing ring. To prevail, should your company rely on agility (nimbleness) to quickly spot and exploit market changes? For instance, working in different directions to improve your business operating income and spur revenues.

From my perspective, in any business we need to understand the market deeply and do our research before moving to the next step and take any decision, especially when we are in uncertainty status about what is the consequences, it is like characteristic of any boxing match. Fighters and trainers can study the tapes of past fights or select sparring partners who simulate an opponent’s style, but they cannot predict a blow-by-blow chronology of a fight, foresee spikes in confidence, and foretell the errant punch that splits an eyebrow.

So if we would like to apply what mentioned above on any organization, we should make the organization like any athletic – Agile, and organizations can achieve agility in 4 distinct ways. 

Productivity, Competency, Investment and Sustainability

1- Productivity: we can define it “is anything that makes an organization function better”, and in organization or business we can summarize the productivity’s word in two senses – Input and Output. 

Generally, productivity is relating with change in quantity and the output of quality (goods and services, etc...) relative to the input (labor, mate, energy, machines and capital) used to produce them. Therefore, the ability of companies to enhance the productivity of their resources is critical for remaining competitive in this market or environment, and this can be done based on business leaders’ strategies in organization.

2- Competency: High-performance organizations realize that their success depends on how capable their people are in organization environment. Therefore, competency is a tactic that organizations are using to recruit, hire, train, develop and manage employees, and improve organization culture. So the competency is playing a key role in thriving of organization and build up a perceptual map in the market.

3- Investment: Investment implies the production of new capital goods, services and equipments. I would say it is how the company or organization invests in innovative solutions to drive economic growth and services development. We conclude to the point says; investment in services, people, capital can lead to higher returns for the organization.

4- Sustainability: sustainability today is considered as a topic of vital growing importance in all aspects of organizational life. Organizations and CEOs are working thoughtfully to adopt new strategies to incorporate a balance among economic, ecological, and social. In economic aspect, sustainable service or product increase corporate profits," so sustainability should always be a core value of organization because it is all pour in the organization’s environment in terms of efficient of company operations and organization employees whether they are engaged, empowered, and productive.

Sustainability Triple bottom lines

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