People are sharing content among each other through different social networks platforms because they would like to interact with others or seek about some Information or things to talk about and knowing about others. This is when we talk about individual aspect, so when we want to apply the social technology tools in organization or company and use it to drive our business in positive direction to market our company to leads and customers. This means that thousands of companies just like you are using the internet to market their products and services. In fact, 73% of B2B content marketers are producing more content than they did 12 months ago according to a 2014 survey from the Content Marketing Institute.
Therefore, we need to sketch out a clear plan about the mechanism of how to enhance the ways of attraction customers. Below are six ways to generate and maintain content that will make sure your leads and customers know you are different from the rest.
Therefore, we need to sketch out a clear plan about the mechanism of how to enhance the ways of attraction customers. Below are six ways to generate and maintain content that will make sure your leads and customers know you are different from the rest.
Differentiate in your content concept
When you would like to write a blog post or article about your new product or service that your company offer, you should think about how other competitors in the market place might write on that topic. Try to express something different from what you would expect from the other competitors, and different from what the average reader might expect on that topic. Therefore, you need to clarify the content in a smart way that lead to attract your customers. Be bold, genuine, and creative—these are things that intrigue readers, making them want to read more content from you.
Plan before publish your content
It’s great to have time to carefully plan your content before publishing it to the internet, in the same time you need to know what is your customer suggestions and or opinion about your product and service that you offered, you may see some very positive results from your customers or followers by offering survey application form for them to interact with them. Also you followers will be thrilled to have the opportunity to chat with you through your company website in real time, and give them opportunity to listen to then through open forum.
Make Your Followers “Stars”
Followers like hearing what you have to say about yourself and your company, but they also like being in the spotlight now and then. Featuring a “follower of the month” through an interview article, follower-submitted photo or video, or podcast recording you share on your blog or Facebook page is a great way to create user-generated content and keep followers excited. Any follower will jump at the opportunity to express themselves in front of an audience. Other followers will keep updated with your content if they know there is a chance they could be the featured “follower of the month” next.
Surprise Your Followers
If there is a certain form of content you rarely share with your followers, surprise them with that content and see how they react. Release an impromptu podcast with a well-known figure in your field. Post some coupons or discount codes that followers can use on your website. Announce a surprise sale that will end at midnight the next day. Mail your followers a free gift as a token of your appreciation. Your followers will notice that other companies are not doing this, and they will keep a closer eye on your content in anticipation of more fun surprises. Content can get boring as soon as people know what to expect, but if followers can expect the unexpected from you, it will leave them on the edge of their seats waiting for more.
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