The Best Ways to Utilize from Back-links

I believe when we are attending any digital marketing events or sessions we hear there is an essential term that can boost your traffic website name Back-links. For instance, when building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of back-links. So you have probably asked yourself, many times, “What back-links should I build to my website for best website traffic and best SEO results?” This question is often asked by many people, and I would say creating back-links is useful for website traffic and rank. It works like medicine for a website. Quality Back-Links can enhance page rank of your website. I believe you want to know how Back-link can be useful for page ranks. It seems to be different think but it is not. Everything is a part of chain below.

In this article, I will talk about the back-links you can get to your website, and those that you should avoid.

The figure below clarify how the chain start, it starts from website and goes directly to the links that are divided in two categories which are no follow links and do follow links. I would say website is your internet home and Back-links are guest who appreciate it.

Back-links, as Wikipedia defined is referred to as incoming links, incoming links, in-links, and inward links, area unit incoming links to an internet site or website. In my definition and In basic link word, a back link is any link received by an internet node (web page, directory, website, or high level domain) from another internet node, so it is a link is a connection between any two web pages!

Old schools have considered all types of back-links were a good for SEO are long gone. In new schools today high quality and relevant back-links weight the most value. How do you get these back-links? By using the right strategy and with a realistic online marketing plan. 

From a search engine optimization point of view, links demonstrate a site's popularity. Essentially, every time a site links to your website pages, it's giving indication that it’s worthy of sharing them with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.

There are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site. A link from a relevant site within your industry also will get more weight.

Keep in mind the following criteria:

() Backlinks should come from relevant sites and real websites, that publish high quality content and lots of social media shares. Keep this “The good links you can build to your website”

() They shouldn't be paid for. It's a "black hat" strategy that Google doesn't condone.

() Back links should be built slowly and with patience. Keep in mind if you have just created your website, I would strongly say the opportunity of getting fast and organic links are almost zero. One the other hand If you create them too quickly, you could appear to be manipulating the rankings and trigger penalties from the search engines.

To sum up, building backlinks to your website must be done with plan and knowledge. You should monitor each backlink you create or earn and verify if it carries any SEO value. You should keep in mind that you don’t need never and ever getting backlinks from pages where you don’t have any control.

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5 Facts About SEO That'll Make Your Website Stand on End

To understand what people in marketing sector mean by SEO content, it’s helpful to break down the phrase into two component parts:

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).

So, merging these concepts together: SEO content is any content created with the goal of attracting search engine traffic. Have you tried before?

On the other side, in SEO there are different types of search i.e. academic search, video search, local search and pictures search. The web marketing strategy implies that on what people search for in a search engine, target audience liked which search engines, and how a search engine basically works?
Here, I’m not going to talk about every single point of optimizing your content for search engines; that’s a whole ‘other tell you everything you guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)

Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

Once you have decided to create a website, you will need to hire a SEO optimization services, where available, which can then plan to start or redesign your site and the existing site. Make sure you ask for their portfolio, as well as references and also make sure that SEO, Google's Webmaster Guidelines.

Search engine optimization is a lengthy process, which includes both on-site and off-site optimization of your website or blog. In this article I will discuss the five easy steps to do the following On-Page SEO process that can make a huge difference in search engine listings to your blog or website. Keep in mind that these steps are but a small part of the SEO process and do not necessarily guarantee their highest ranking in search engines. Think of these steps, such as your driver's license, what. Now, when you have it you can drive, but you still have a long way to go before you're actually good.

1st Optimize your pages the name of the Pages

Changing the name of the pages that are search engine optimized is the first step to quickly improve SERPs position in search results pages.) Page name must be over 60 to 70 characters long, unique, descriptive, and must be targeted to specific keywords in the page. The names must also be attractive and easy to read and understand the audience that is actively looking for your services or products. A good look at the competition and keyword research is essential before deciding on names.

2nd Optimize your meta description and headings

The header and meta description as well as the name of the HTML elements that appear on the web page header. This is additional information on the web page that contains the clearest and most importantly, that the search engines. Meta description is very important is often overlooked these days. These species can not be a strong search engine optimization process for, but they are used by search engines as a brief description of the page. This description is what users see when they look at your page search engine listings and can make them click on your page or someone else. Meta description should be about 150 characters in length, is the main object and Pages should be attractive to consumers.

3rd The internal reference

Internal links are the way that all pages of your site or blog is to connect with one another. Starting from the landing page to create links to all other relevant pages of your visitors and directing toward the juice (page rank). Use keywords as anchor text, links and try to put links in context.

4th Optimizing the content of the page

One of the most important steps in SEO copy writing is designed to try to optimize, and then select the users that are actively looking for a list of keywords. Once you have your final keywords or key phrases that you choose to optimize, add them to their context, the title and meta tags. But do not spam!

5th Use SEO Optimization Tools

Google Webmaster Tools and Google Analytic to monitor site progress. In the online world can find many tools that can help you search engine optimize your site. Sure you use a browser plug-ins or extensions, as they may prove to be very useful for SEO.

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Doing Generate Website Traffic The Right Way

If you are providing online services or you have a business need to grow, I would say you should concentrate on the strategy that increase website traffic and get more hits to website pages. No matter how cool your site or how fabulous your product, you're not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you'll go the way of the dinosaur.

When there are more people visiting your website and online sales pages, you have a greater opportunity to expand your database of customers and generate revenue by selling more of your products and services. The good news is, there are lots of ways to effectively advertise your site online and drive tons of qualified traffic to your site, all for free! And by qualified, I mean people who belong to your target market and who are most likely to buy the products or services you offer. These are the people you want coming to your site.

Free website traffic is not actually free in the sense that you have done nothing for it. Although you have not paid any money to anyone, the website traffic will have cost you an element of time and effort to get results. Here are 3 easy ways to increase website traffic without it costing you any money.

1. Traffic From Search Engines.

Search engine optimization (SEO) is the organic, or natural, search results which are listed on the search engines results pages and show up because of their relevance to the search terms to your online business. The websites that continuously increase website traffic are the ones that regularly produce high quality content. Take the time to learn how to choose keywords, optimize title tags, get backlinks, other SEO fundamentals but primarily focus your attention on creating high quality content. For example, you can;

- Submit your site to the free search engines and online directories.
- Optimize your web site so that it's easily indexed by search engine spiders.
- Pay close attention to your keyword inclusion and placement.
- Create content-rich "information pages" to direct traffic to your site.

2. Partnering With Websites That Are Related To Yours.

Another great way to get website traffic free is to partner with other websites in your marketplace. Let's say your website is about outsourcing. You could offer to write free content for websites that provide cloud services or virtual machines. All you ask for in return is a link back to your website.

 

Next, you might do a joint video series with other outsourcing vendors or experts on how to enhance organization service and performance by adopting outsourcing strategy. In fact, you could even do a video series where you interview experts on different elements of the service. You could create a free ebook or PDF articles about outsourcing strategy. Obviously, the ebook will have your name on it, with a link back to your website.

3. Business networking communities

Business networking communities has a positive impact on generating traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.

If you decide to join a networking community, be sure to partner with people whose businesses are complementary to your own. Their sites have to attract visitors who are likely to become your customers as well. Here are some businesses networking communities you may want to check out:

* LinkedIn
* Spoke 

4. Blogging.

A blog is a website or web page where you write information, facts or opinions on a regular basis for a specific target audience. You can build an online audience by publishing information regularly for people who are interested in what you have to say. If you write an interesting blog it will help to generate free website traffic because readers will keep coming back to the blog to read updates. They will also pass the information onto to their friends and colleagues in the industry.

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How Blue Ocean is The Answer To Stand Out Your Business in Crowded Market

When we are planning to establish any business we need to put a plan and strategy about the way that we are moving away from direct competition and create your own model of that business. Is this foolish, or we need to tell ourselves there always small niches that need to be filled in this market.

When I sit with many of friends who have business, actually small business and ask them about their competition, they usually tell me they are offering a similar service to their prospective customers or clients, as they do. And that is just one of the challenges they are competing against.

I would say, to market your business successfully, you need to address your niche in all the areas of competition. You need a marketing strategy, to ensure people know how good you are, before they buy from you or hire you. You need a marketing strategy, to make it easier for them to switch to you than to stay with their current, under-performing provider. You need a marketing strategy, to increase your visibility to prospective clients and customers.

I don’t say just because there is no one selling a particular product or service doesn't mean it's automatically a good idea to try and address your business to that direction. Conversely, a competitively crowded industry shows that demand exists, as well as a viable market. The key to business success isn't finding an empty field, but defining your company narrowly—no matter how crowded a marketplace you're entering.

In this article I would like to talk about how to differentiate in the market and grow a successful business. There are many ways you can differentiate your business, for instance, how Starbucks revolutionized the coffee shop by selling an experience rather than just a beverage. In educational sector American University of Sharjah (AUS) now is a leading educational institution in the Gulf and region. In web media I would suggest Mashable, the company didn’t reach millions of people by accident. They are increased their traffic to millions of visitors.

Therefore, I would strongly say no matter how crowded a market is, you should never allow it to intimidate and discourage you from achieving your goals. Each industry, regardless of how crowded it may seem still has room for one more entrepreneur as long as you are willing to invest and work harder to succeed.

In 2008 I have built a big medical directory web platform that provides healthcare online services for all United Arab Emirates people www.uaemd.net and my goals was to enabling potential customers, when I built the website my goal was to provide valuable health information, tools for managing health profile in all category, and support to those who seek information.

So you should not relax in any small achievement. Keep working towards being a trendsetter in the industry, park away from red ocean and you will stand out from the crowd. Even if you are offering a common product or service like my friends, you should find ways of redefining or creating a model that make it afresh.

Red Ocean and Blue Ocean

Today, it is more difficult in any market to create value in red oceans, but Blue Oceans will eventually become red, as the industry slides into maturity and structures become less flexible. In red oceans, value is limited, as direct competition among players inhibits any exceptional creation of value. Only the best organizations are able to generate value in Red Ocean. I would therefore say any business must create consumer demand and exploit untapped markets, (remember my article about "Position Mapping" in Marketing!). According to this strategy, companies are required to ‘create’ a demand for a particular product and as long as there is a need for it from consumers and the companies continue making profits, more vendors will arrive on the market to serve that need.  Why, because everyone is able to break even and continue in the market.

By Blue Ocean you invent and capture new demand, and you will find a new way to offer your customers a leap in value while also streamlining your costs. What are the results? I assure you for handsome profits, speedy growth—and brand equity that lasts for decades while rivals scramble to catch up.

Come up with creative ways of serving such a significant portion of the market. This works well if you find the right niche and you are a latecomer in a market that is already crowded.

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Let the Content and Keywords Enhance Your Business and Driving Profit!

Pull Up People to Your Website

People usually looking for a content that answers questions or provides information related to your products or services etc.. may not looking for what you offer at that moment. Do the best job you can to unobtrusively let people know what you offer as they look at this type of content on your website. 

For instance, your website is considers step one that makes it easy for people to see what you what offer. You can also make people aware of your products or services your offer with messages in your or reviews and testimonials in your website.  It can be a key content element because they are unbiased comments that prompt visitors to buy.  Here’s another example of providing related information on a website. 

I was planning to do some research about stocks market, and dig deeply to find out the best tools we should focus on as investors when using fundamental analysis and technical analysis specially after the shares fall in global market! . I searched on these tools and strategy requirement to keep shares in safe and get a clear picture about what investors should do when they face such as this unexpected scenarios, and found a very good website to use database with different tools and solutions such as charting, fundamentals, indicators and training. While investors use that database, they are also understand core concepts of the stocks market, and enable them to always make informed decisions about where their money will go. 

I’ll bet in their keyword research they saw people and investors searching for shares analysis and tools requirements and that prompted them to create this database on their website.

Content About Related Information

In the same time, I would like to raise most important point about attract people in the way that makes them like what you publish or write in your website. You can answer some of the questions you see being asked in your keyword research with relevant articles.  If manage a university website, for example, and see people or students are asking various questions about university graduate programs and courses duration, you might write an article that answers the questions. You can link to the article from appropriate product category pages and announce it via your social venues.  Article marketing can be a keystone to a content strategy for many markets. You can host some of your articles on your website while marketing some articles to other web venues.

Sell Your Image On These Pages

One of my friends who provides services have websites that provide only general information about the services that his company offers. When I sat with his marketers team to find out what is the best solution to let people find his website and start interact with the services he offer, I asked them we should we should check the perform keyword research, and then find out if people in the industries and markets our clients’ serve are searching on phrases related to their specific markets.  I found there are many searches being performed for their service within the industries they serve. However, nowhere on his company site did they talk about any of these industries.  So we decided to start rolling out pages of content focused on each of the industries they serve. First, we examine a massive of keywords in a PPC campaign to learn which keywords to focus on. Then I recommended to create a new webpage to focus on that industry.  After that I asked them to build useful articles that relates with these industry in sections, maybe helpful guides and resources, case studies, testimonials, videos etc. This content should not only help their organic visibility, but should help increase conversions to leads at the same time.  In addition, much of this content can be used or promoted on other web venues such as the social sites with which they participate.

Nab The Search Engine

On the other hand, we need to tell search engines where our business is. We can do this by submitting our company site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.

Improve Your SEO

Discoverability means telling the world about your site. Get your website out there; communicate with the online world and your users. And finally, crawlability means making the site accessible and easily navigating to every one of your webpages, without encountering an unexpected dead-end. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.

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