If you are providing online services or you have a business need to grow, I would say you should concentrate on the strategy that increase website traffic and get more hits to website pages. No matter how cool your site or how fabulous your product, you're not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you'll go the way of the dinosaur.
When there are more people visiting your website and online sales pages, you have a greater opportunity to expand your database of customers and generate revenue by selling more of your products and services. The good news is, there are lots of ways to effectively advertise your site online and drive tons of qualified traffic to your site, all for free! And by qualified, I mean people who belong to your target market and who are most likely to buy the products or services you offer. These are the people you want coming to your site.
Free website traffic is not actually free in the sense that you have done nothing for it. Although you have not paid any money to anyone, the website traffic will have cost you an element of time and effort to get results. Here are 3 easy ways to increase website traffic without it costing you any money.
1. Traffic From Search Engines.
- Submit your site to the free search engines and online directories.
- Optimize your web site so that it's easily indexed by search engine spiders.
- Pay close attention to your keyword inclusion and placement.
- Create content-rich "information pages" to direct traffic to your site.
- Optimize your web site so that it's easily indexed by search engine spiders.
- Pay close attention to your keyword inclusion and placement.
- Create content-rich "information pages" to direct traffic to your site.
2. Partnering With Websites That Are Related To Yours.
Another great way to get website traffic free is to partner with other websites in your marketplace. Let's say your website is about outsourcing. You could offer to write free content for websites that provide cloud services or virtual machines. All you ask for in return is a link back to your website.
Next, you might do a joint video series with other outsourcing vendors or experts on how to enhance organization service and performance by adopting outsourcing strategy. In fact, you could even do a video series where you interview experts on different elements of the service. You could create a free ebook or PDF articles about outsourcing strategy. Obviously, the ebook will have your name on it, with a link back to your website.
3. Business networking communities
Business networking communities has a positive impact on generating traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.
If you decide to join a networking community, be sure to partner with people whose businesses are complementary to your own. Their sites have to attract visitors who are likely to become your customers as well. Here are some businesses networking communities you may want to check out:
4. Blogging.
A blog is a website or web page where you write information, facts or opinions on a regular basis for a specific target audience. You can build an online audience by publishing information regularly for people who are interested in what you have to say. If you write an interesting blog it will help to generate free website traffic because readers will keep coming back to the blog to read updates. They will also pass the information onto to their friends and colleagues in the industry.
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