Nobody Would Want To Pay Twice! My Advice For Websites Revenue

There are a lot of articles on the internet right now that showcase predictions for the next year and the trends that will dominate web marketing.  I would say websites have increasingly become the primary channel for sales of goods and services. Many small and medium enterprises (SME) rely heavily on their websites for their revenue. However, it is surprising how little attention is paid to analysis and measurement of this vital sales channel.

In my previous articles, I have discussed the role of content and keywords as a tool to promote the service or product you offer in your website and then the way of evaluating a website performance based on many factors. Online advertising is one of these factors that could help to let people interact with your site and increase engagement, but at the end you should learn to hammer the nails, and if what you build is sturdy and serviceable, take satisfaction in its plain strength.

Therefore, without tracking your profits on any Ads you spend, that means you don’t know if you’re making money or not, this in turn will lead to only one fact; you’re not going to be in business very long!

In this article I’ll give you simple formulas to calculate your ROI and show you how to measure KPI’s for the top three advertising goals.

Measuring your Return on Investment (ROI)

For instance, when you have a small business, I believe you likely don’t have a big accounting department to track and analyze your ad budget spends. Which is true!

But as I mentioned above you still need to learn how to hammer the nails. Perhaps this still seems like a paradox. How can you think carefully about not losing your customers and still be carefree about their options? I assure you that they are separate process. 

It is too simple when you adopt the ROI technique, if you’re spending money and you’re not getting back more money than you’re spending - you’re wasting your hard earned cash and means you are losing customers (Audiences).  You’ve got to stop the leak. You also should know if one Ad is generating more profits than another - so you can put more money into the profitable one.

Measuring your ROI doesn’t have to be overly complicated. You do need to do a bit of math, but, hey, that’s part of business. Let’s take a look at how to calculate your ROI.

A Simple Calculation for your website ROI 

As you likely know, your Return on Investment is basically a ratio of your net profit over the costs you spend to get the profit.  To put it in an equation, your ROI looks something like this:

Your ROI is your revenue less your cost of the thing you sold divided by the cost of the goods sold.

So, for example, let’s say you sell necklace. The cost to produce one necklace is $10, and you sell them for $20. You sell 100 of them from advertising them for example on Google. Your revenue (as you can see) is $2,000. Your cost to produce them was $1,000. And you spent, let’s say, $500 in advertising.

Your ROI is:  2,000 - (1,000 + 500)/ (1,000 + 500).

Do the math. Your ROI ratio is .33, which is 33%.

Measuring your Key Performance Indicator (KPI)

Key performance indicators (or KPI) are metrics that measure the performance of a task against the objective that it was set out to do. In other words, it is finding out how you are doing to attain your business objectives. While KPIs can be applied in just about any working environment, in can be an effective method to measure the performance of your online business.

What I would like to say, you will never make your mark in your online business, unless you develop a respect for your content and quality of the service you offer. This is what I have pointed out in my previous articles

 

So, metrics can either be represented as a ratio or a number to measure certain tasks in relation to the objectives of your business. In the SEO field, Revenue, Visits and Page Views are measured through numbers while Conversion Rate, Bounce Rate and Average Sales are measured by ratios. These two forms of metric generally make up KPIs.

To find an effective KPI, you must first understand the objectives of your online business very well because this will be the basis for setting up your KPI. Outline your objectives into specific measurable goals. Then select a Key Performance Indicator for each goal.

To set an example as I gave you for ROI, let’s define a conversion as a completed sales transaction. To calculate a conversion, the basic formula can be: 

Conversion Rate= (Total Transactions/Total Number of Visits) * 100.

That is (6 transactions/50 visits) * 100 = 12% Conversion Rate. And so 12% is your Key Performance Indicator for your Sales Conversion Rate. In this example, it is obvious that having a score of 12% is below the expected performance of your goal for sales conversion. Having this sort of information will allow you to target which area to focus on as you try to improve the performance of your conversion rate. In this case you can try to optimize the functionality of your website.

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Building Your Content Hub is A Way To Build Your Brand!

There are thousand topics talks about how to build a content that driven website. Last 5 years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared.

To begin with, I would like to give a brief about the way of building a content driven website which could help to boost your business in marketplace.

There is quite of planning involved in developing a content rich website. Here are step-by-step instructions that will make it a simple task:

Do your research

Use a keyword research tool find theme-related keywords that are high in demand and relatively low in supply. Find a sufficient amount of profitable keywords that will enable you build 50 to 100 pages that are focused on an individual keyword. This process will also allow you to evaluate your concept to make sure that there is enough demand and that the market is not totally saturated with competition.

Form a written plan

Prepare a three-tier plan for your content using the keywords. The first tier will be your homepage and should focus on the concept keyword that represents your niche or theme. The second tier will consist of introduction pages with keywords that are related to your navigation buttons. The third tier represents content pages that focus on keywords related to your second-tier pages.

Upload the content to your website

It is wise to add the content to your website as it is developed and make sure that it is submitted to the search engines. After you have about 30 pages of content, you can start promoting your site by getting it listed in directories, engaging in article marketing, participating in industry-related forums and blogs, social marketing, etc.

Continue to add content to your site and participate in link building activities

The more content that you have, and the more high-quality incoming links that you establish, the better your website will do in the search engines. Visitors also love content driven websites. If you provide the information that they are looking for, it develops credibility for you and you will likely convert many of your website visitors into repeat and referring customers.

Build up a content hub for your business

In the context of marketing, it’s a place where various types of content – articles, videos, images, etc – exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.

As Daniel Newman explains, we’re no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfectly when he says today’s world of marketing “is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand.”

I would say, creating a content hub doesn't only apply to large businesses or corporate, and it also doesn't have to take a lot of budget and/or time.

Therefore, if you have a big business or even small business and you want to generate revenues for your business or product you offer, you need to not only choose the best products and services to represent, but you need to drive traffic to your newly created hub pages.

For example, if you are marking information products for home based business owners, you could create a hub page offering information and resources to network marketers. When this niche of people land on your hub pages, they will find valuable articles, blogs, reviews and other resources to help them grow their businesses. And, if they find your hub page valuable, they will likely return again and again. And when this occurs, you are increasing your opportunities for generating direct sales whether in terms of getting more traffic or hits.

Before one week, I was browsing American University of Shrajah Website www.aus.edu and I have found AUS web team have established successful affiliate digital strategy when they built faces.aus.edu which I believe it will another way to driving massive traffic to AUS website.

From my perspective, this is a great way to take best advantage to enhance your business or services you offer and get more reputation enhancement. Here we can back to my previous phrase and ask ourselves how do we choose which platforms to engage on? 

In the same time, I would say it is a real challenge between concentrating on the website we drive, and how should we coordinate all the many parts of our company’s social media presence in content hub. So at the end we and you should have strategy to use your company website as the hub of your product or service business to boost your business reputation

In summary a content hub can be used to:

- Increase website traffic
- Increase the time visitors spend on your website
- Increase brand awareness
- Establish thought leadership
- Increase social sharing
- Increase leads and lead conversion

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