International SEO Strategy To Boost Your Business Abroad!

If companies and businesses in Canada planning to reach the rapidly expanding abroad, increasingly sophisticated international internet audience, they must get smarter about international search engine optimization.

I don’t mean the traditional and domestic SEO, I am talking about international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates.

The challenge internationally is to sketch out a clear plan and select the right SEO strategies for an enormous number of locales, cultural norms and languages. For those creating and implementing an international SEO program, it’s helpful to adhere to three key principles.

Know the international SEO needs before publish it abroad.

International SEO is instrumental in helping businesses get found online and ensuring your visitors or potential visitors stick around once they land on your site. 

Don’t make your international SEO strategy as step two. It should be part of your planning process from the moment you decide to expand internationally.
That planning process begins with keyword research. Determine what keywords your target customers are likely to use. Will they search for your products using the exact translation, or are there local slang terms you need to know?

This information is essential to developing an international website that is optimized for the key factors evaluated by search engine algorithms: meaningful, fresh content that is keyword-specific; descriptive tagging; rich media; social media distribution plans; and internal and external links.

Don’t make global SEO a follow-up item on your globalization to-do list. It should be embedded in every step of the marketing and sales strategy.

Monitor and update your content periodically and continuously.

You should pay close attention to content that is changing regularly and to keywords used in your business website. If you’re not seeing any results, means there is something wrong and you need to consider updating your keywords and track the impact the changes have on your rankings. Make sure you re-submit your website for indexing every time you make a change to ensure your changes are captured by the relevant search engines.

Align your SEO strategy with social media activity.

If SEO and social media work in different directions and don't communicate nearly enough, they can't form a well-coordinated, comprehensive International marketing plan. Therefore, it's extremely important that SEO is integrated into social media activity. What follows are some specific tactics that can be used to increase the impact that your social media activities have on International SEO performance.

To break into promising regions in the Americas, Europe and Asia, companies need to focus on above principles to all of their electronic communication points with customers and therefore maximizing their prospects for success