Pull Up People to Your Website
People usually looking for a content that answers questions or provides information related to your products or services etc.. may not looking for what you offer at that moment. Do the best job you can to unobtrusively let people know what you offer as they look at this type of content on your website.
For instance, your website is considers step one that makes it easy for people to see what you what offer. You can also make people aware of your products or services your offer with messages in your or reviews and testimonials in your website. It can be a key content element because they are unbiased comments that prompt visitors to buy. Here’s another example of providing related information on a website.
I was planning to do some research about stocks market, and dig deeply to find out the best tools we should focus on as investors when using fundamental analysis and technical analysis specially after the shares fall in global market! . I searched on these tools and strategy requirement to keep shares in safe and get a clear picture about what investors should do when they face such as this unexpected scenarios, and found a very good website to use database with different tools and solutions such as charting, fundamentals, indicators and training. While investors use that database, they are also understand core concepts of the stocks market, and enable them to always make informed decisions about where their money will go.
I’ll bet in their keyword research they saw people and investors searching for shares analysis and tools requirements and that prompted them to create this database on their website.
Content About Related Information
In the same time, I would like to raise most important point about attract people in the way that makes them like what you publish or write in your website. You can answer some of the questions you see being asked in your keyword research with relevant articles. If manage a university website, for example, and see people or students are asking various questions about university graduate programs and courses duration, you might write an article that answers the questions. You can link to the article from appropriate product category pages and announce it via your social venues. Article marketing can be a keystone to a content strategy for many markets. You can host some of your articles on your website while marketing some articles to other web venues.
Sell Your Image On These Pages
One of my friends who provides services have websites that provide only general information about the services that his company offers. When I sat with his marketers team to find out what is the best solution to let people find his website and start interact with the services he offer, I asked them we should we should check the perform keyword research, and then find out if people in the industries and markets our clients’ serve are searching on phrases related to their specific markets. I found there are many searches being performed for their service within the industries they serve. However, nowhere on his company site did they talk about any of these industries. So we decided to start rolling out pages of content focused on each of the industries they serve. First, we examine a massive of keywords in a PPC campaign to learn which keywords to focus on. Then I recommended to create a new webpage to focus on that industry. After that I asked them to build useful articles that relates with these industry in sections, maybe helpful guides and resources, case studies, testimonials, videos etc. This content should not only help their organic visibility, but should help increase conversions to leads at the same time. In addition, much of this content can be used or promoted on other web venues such as the social sites with which they participate.
Nab The Search Engine
On the other hand, we need to tell search engines where our business is. We can do this by submitting our company site details to search engines. This doesn’t guarantee a better position in the results, but it certainly helps. Google, Yahoo, and Microsoft all have a facility to submit a list of all the pages in your site.
Improve Your SEO
Discoverability means telling the world about your site. Get your website out there; communicate with the online world and your users. And finally, crawlability means making the site accessible and easily navigating to every one of your webpages, without encountering an unexpected dead-end. Help the search engine crawlers find every page on your site and make sure they can understand what they’re seeing.
0 comments:
Post a Comment