To begin with, I would like to give a brief about the way of building a content driven website which could help to boost your business in marketplace.
There is quite of planning involved in developing a content rich website. Here are step-by-step instructions that will make it a simple task:
Do your research
Use a keyword research tool find theme-related keywords that are high in demand and relatively low in supply. Find a sufficient amount of profitable keywords that will enable you build 50 to 100 pages that are focused on an individual keyword. This process will also allow you to evaluate your concept to make sure that there is enough demand and that the market is not totally saturated with competition.
Form a written plan
Prepare a three-tier plan for your content using the keywords. The first tier will be your homepage and should focus on the concept keyword that represents your niche or theme. The second tier will consist of introduction pages with keywords that are related to your navigation buttons. The third tier represents content pages that focus on keywords related to your second-tier pages.
Upload the content to your website
It is wise to add the content to your website as it is developed and make sure that it is submitted to the search engines. After you have about 30 pages of content, you can start promoting your site by getting it listed in directories, engaging in article marketing, participating in industry-related forums and blogs, social marketing, etc.
Continue to add content to your site and participate in link building activities
The more content that you have, and the more high-quality incoming links that you establish, the better your website will do in the search engines. Visitors also love content driven websites. If you provide the information that they are looking for, it develops credibility for you and you will likely convert many of your website visitors into repeat and referring customers.
Build up a content hub for your business
In the context of marketing, it’s a place where various types of content – articles, videos, images, etc – exist for the purpose of engaging audiences and spreading knowledge and information to current and future customers.
As Daniel Newman explains, we’re no longer living in a time where brands can simply publish content about themselves and successfully connect with their audiences. Newman puts it perfectly when he says today’s world of marketing “is more about sharing and collaborating and with that generosity comes interest, loyalty, and commitment to a brand.”
I would say, creating a content hub doesn't only apply to large businesses or corporate, and it also doesn't have to take a lot of budget and/or time.
Therefore, if you have a big business or even small business and you want to generate revenues for your business or product you offer, you need to not only choose the best products and services to represent, but you need to drive traffic to your newly created hub pages.
For example, if you are marking information products for home based business owners, you could create a hub page offering information and resources to network marketers. When this niche of people land on your hub pages, they will find valuable articles, blogs, reviews and other resources to help them grow their businesses. And, if they find your hub page valuable, they will likely return again and again. And when this occurs, you are increasing your opportunities for generating direct sales whether in terms of getting more traffic or hits.
Before one week, I was browsing American University of Shrajah Website www.aus.edu and I have found AUS web team have established successful affiliate digital strategy when they built faces.aus.edu which I believe it will another way to driving massive traffic to AUS website.
From my perspective, this is a great way to take best advantage to enhance your business or services you offer and get more reputation enhancement. Here we can back to my previous phrase and ask ourselves how do we choose which platforms to engage on?
In the same time, I would say it is a real challenge between concentrating on the website we drive, and how should we coordinate all the many parts of our company’s social media presence in content hub. So at the end we and you should have strategy to use your company website as the hub of your product or service business to boost your business reputation
In summary a content hub can be used to:
- Increase website traffic
- Increase the time visitors spend on your website
- Increase brand awareness
- Establish thought leadership
- Increase social sharing
- Increase leads and lead conversion
From my perspective, this is a great way to take best advantage to enhance your business or services you offer and get more reputation enhancement. Here we can back to my previous phrase and ask ourselves how do we choose which platforms to engage on?
In the same time, I would say it is a real challenge between concentrating on the website we drive, and how should we coordinate all the many parts of our company’s social media presence in content hub. So at the end we and you should have strategy to use your company website as the hub of your product or service business to boost your business reputation
In summary a content hub can be used to:
- Increase website traffic
- Increase the time visitors spend on your website
- Increase brand awareness
- Establish thought leadership
- Increase social sharing
- Increase leads and lead conversion
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