Will SEO Ever Drive the Business World ?

A couple days ago, I got a call from one of my friend, who own a company produces potato chips; he was frustrated by his confusion around his company sales and customers attraction. He felt like he just couldn’t get a straight answer about the strategy that he should follow to attract people to his company product.

I set up a meeting with a marketing staff group who are working in his company in order to sketch out a road map of adopting SEO tools as a primary marketing strategy. Here’s what I explained to them:

Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL +0.56%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web.

According to Vocus, 82% of mobile shoppers use search to influence their purchasing decisions, and 70% of mobile searches for products or services will result in a sale in the near future. As such, being easily findable and accessible via search engines is a vital element of operating any kind of business. For entrepreneurs, that importance is magnified. Here are the main two aspects that SEO is uniquely important for entrepreneurs.

If we want to apply and adopt SEO tool we should put in our consideration two main elements: on-page aspect, which include site context and content, legibility, and accessibility to search engines; and off-page aspect, including backlinks and the social network that influence the degree to which search engines think a site is important.

From on- page aspect, focus on creating high-quality, interesting and relevant content to keep your business website on top of the search engines. So creating an interesting content and keywords or a success story that are relevant to your business  can lead to an increased number of people using and linking to your site, this in turn, will give a chance to your customers and potential customers to know your product and increase engagement with them . Therefore you need to make sure that your content gets noticed is the other essential part.

For me, good content means the content that support self-promoting and build up your brand and position among the competitors. It’s also about building trust and positioning your brand as an authority within the field, saying something unique and of value, without simply boasting about your own successes. Sharing wider, relevant news is paramount to this.

Keyword and content is the most strategic way to get inside the minds of your target market as content marketing is a valuable marketing strategy for startups and support your business. Understanding what keywords are being used to find your website (as well as your competitors’ websites) can inform your overall marketing strategy on many different levels, from subject lines used in newsletter emails, to press release titles, and more.   I believe you may ask why we need to focus on keywords and content on one hand and SEO on the other hand, I would answer SEO go together like bread and butter with content. They complement one another in an inseparable kind of way.

 

From off-page aspect, Social Media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website whether your offering product or service, and social media channels, accelerating their growth. Therefore, get people interested in your products, or increase sales conversions, social media can help. But the social media marketing landscape is murky: there are numerous potential channels available and they don’t all yield the same ROI.

SEO yields the most strategic long-term investment. I would say, that SEO is a remarkably valuable investment for entrepreneurs looking to kick start their business, establish credibility and trust, secure investments, and build a sustainable business for long-term success. From my perspective, if we apply the right SEO tactic we will drive the rudder in the right direction and get best results.