4 Signs You Should Invest in Organization Business Plans

When making business plans, we need to keep in mind most important elements (People) and (organization) who might affect it or be affected by it. These are your "stakeholders, and I believe you know what does it mean by stockholders” Don't think it is same word for "shareholders"! stakeholders include everyone who might have a "stake" in the outcome of your actions, not just investors. For easy memorization, the stakeholders are categorized in a framework called "The 4C's, therefore in any business plans we should invest in 4C’s Stockholder’s elements below

() Customers
() Competitors
() Company
() Community

The 4C's Stakeholders Analysis is based on the 3C's Model of Dr. Kenichi Ohmae, a senior partner at McKinsey & Company

Customers

Generally speaking, everybody knows a customer is anyone who purchases or uses your product or service, in concept of marketing  we may also call this group "consumers" for B-to-C operations, or "clients" for B-to-B operations. For nonprofit organizations, customers can include the beneficiaries of the services, or the donors who provide financial and other support. For beneficiaries of your services it is the magic happens when you understand your customer’s world, concerns and priorities. 

I would say that people aren’t really buying your product or service; they are buying the solution it gives them and how it makes them feel.  In the same time, you should bear in mind that first, the end user of your product is not always the one who makes the purchasing decision. For instance students buy textbooks because a professor requires them to do so; hence, textbook companies market to professors, not students. That said, some end users can influence the purchaser!

Second, the customers you target might not be the ones who ultimately buy your product. For example, Samsung produced the Galaxy S4 Mini for people who have  age 25 to 35, but the average age of this product turned out to be 40 ( Do you know about that?)   “Understanding your customers is critical, but don't let your customers tell you what to do”.

Competitors

A competitor is any product (or service) that can substitute for your product in meeting a customer need. For example, Apple's direct competitor is Samsung, but numerous indirect competitors also quench thirst, such as Nokia, Sony, and other smartphones. That's why Apple corporation has products in all those categories. You should also try to predict where surprise competitors might come from — they don't always come from your industry. Also keep in mind that EVERYTHING has competition, since everything competes for the limited time and attention of your customers. The competition for an MBA program, for example, might be someone's family demands, job, or social life.

Company

Your marketing campaign must fit the competencies and interests of your company's internal stakeholders:

() Employees
() Executives
() Major investors

If you are a marketing agency or consultant, then the "Company" is usually your client. In most cases, you need to sell your marketing plan to internal stakeholders before launching it publicly. The diversity of interests makes pleasing everyone impossible: for example, cutting worker wages might please investors but anger employees. Still, knowledge of what matters to your company stakeholders will help you shape and sell your plan.

Community

The wider community can significantly affect a marketing plan. This community includes:

() Government officials at home and in your target market
Interest groups (such as environmentalists, religious organizations, and other activists)
() Journalists and bloggers Celebrities and other influences
() Suppliers and vendors
() The residents who live near your company or its planned operations
 
Therefore, when companies provide this–by building communities that deliver tangible and emotional value, through employees and customers working together to solve collective challenges–they build lasting bonds of loyalty and discover new sources of growth