Want A Thriving Business? Build Up A Website For Your Business!

Having a website for your business is considered an essential role to success your business and it is a necessity to compete in today’s business environment.  An effective website can often describe your products and services, explain how customers can get in touch with you.  In competition market today, a website is a given for any successful business -- regardless of size or industry.  Without a website, businesses won’t be taken seriously and likely will decrease their chances of being found by new customers.

Last week I have attended networking meetup session for ( business network) I discovered that 43 percent of small business owners still weren’t using social media because they didn’t feel it was important to their business. I really surprised, and these statistics has pushed me to open a discussion with some of people who has SMBs and doesn't have any online business page whether in social media or a website or an Internet presence at all.

May be you have a question says; there is some businesses who are doing phenomenally well without a website, how they can do that? I agree with you, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I don’t mean an electronic version of that brochure they ‘have been holding out for the past 10 years. I mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.

Based on that, I would like to list a few benefits that come along with creating a usable website for your small business. Let me know why you think it is (or isn’t) important for a SMB to have a website in 2015.

1. You stop being invisible.

I am not trying to promote the online pages, but by creating a website you stop being invisible to the people trying to find your product or service online. More and more studies in marketing are telling us about the positive effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2015, you can’t afford to be invisible. Am I right?

2. You help control your rankings.

The amount of fresh content, the amount of traffic your site has, the amount of getting your way in search engine optimization that can help to control your position in your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with in along with how long visitors stay engaged on your site, and whether they recommend it to others - all of these are factors in SEO ranking.

 

 

3. You create another sales tool.

A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. I would say your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. 

 

4. Enhance your business brand image to public:

Your website is an effective way to build your brand image. Not just your logo, the way your content is arranged, your layouts are setup will influence the professionalism of your business. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company and the way of selling your image. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.

5. Stay ahead of the competition and expand your customer base

A website enables you to stay ahead of and keep up with your competition. If your competition is online, they will be finding all of the customers searching for products and services in your industry. Without a website you are missing out on all that business. A professionally designed website also allows you to expand your business into new markets far beyond the local customer base that you used to reach with print ads or the yellow pages.

Read More

Apply These 5 W's In Your Business To Double Your opportunity to Success

I have a significant insight about the strategy of establishing any small business in different industries, and today I wanted to share it with you. The names have been changed to protect the innocent.

One of my friends had established a small company in XY city in Canada, his plan was to offer general cleaning and maintenance services which can compete other cleaning services companies in the market place.

After a one year he has finally come to realize there is just no way to make it work. It was heading in the wrong direction and start losing many customers. He and the business both broke, behind on his personal bills from funneling all his available cash into the business and receiving at least 3 -5 collection calls a day.

In the end of 2013, I met him in Canada and we started talking about many things that negatively impacted his business. He told me that he is not sure he can live with the guilt of simply walking away from this business that took a year to create. The shame of not being good enough or smart enough or prepared enough to make it stand out in competitive market.

I kept listening and listening without adding any comment until I raised my hand to stop him and asked him;

Me: Have you done any research or business plan before open this business? Have you applied five W's of marketing? I read from his eyes that I am asking about something doesn’t relating with his story!

Friend: I don’t know what do you mean by W’s marketing. We all do the same thing here when start small business. Everybody in the business has the same tools, the same skilled technicians and it has just turned into a battle over price, price, and price.

Me: So you have no distinguishing strategy, nothing that sets you apart?

Friend: No. which strategy you mean and what is the W’s? 

Me: Starting a business has its perks. However, there are some areas that you need to review, build a strategy before you hang an "Open" sign on your storefront, the best way to begin any business venture is research, plan, write it down and then act.

One of these strategies is Five W's: who, what, when, where, and why. 

Who? You need to understand your community – your clients, customers, and your potential customers – to succeed in your business. The better you know who they are, the better you can deliver value for them and the better you can serve businesses that want to connect with your customers or clients.

What? What makes you different? To people who might be interested in your service, or to businesses interested in connecting with your audience, you need to stand out from the crowd of alternatives. It is important to understand the details of the products you will market. What are you doing to distinguish your product from the competition? The more you seem like just another service technology or just another advertising vehicle, the less time, attention and money you will command.

When? Timeliness has economic value in any business. Creating deadlines and delivering the services on time is crucial to keeping yourself on track. Don't procrastinate! The business that can offer a services or product according to the scheduled time is on its way to success as it is considered valuable for consumers and businesses.

Where? Location is going to be increasingly important: you should figure out how location will (or won't) contribute to the success of the business. Will you work out of your home to start or will you lease office or shop?  Where will you be located and why is this good location for your business.

Why? You need to understand (and be able to explain) why someone would use your product or service and why a business would pay for any services you offer. You have to understand what Clayton Christensen calls the job that you are doing for a business or a user.

Whether you’re starting your first or your third business, expect to make mistakes and face some barriers. This is natural and so long as you learn from them, also beneficial. If you do not make mistakes, you do not learn what to do less of and equally, what to do more of.  I would say the great thing about owning your own business is that you get to decide what you want to do and what direction you want to grow in.

Before starting your own business, it’s important to take some time and reflect on what needs to be done to get a successful business off the ground. The planning stage is crucial, and will set the stage The Five W's of business for how efficiently your company operates. If the planning of your business is still in its infancy, finding your ‘Five Ws’ can be a good way to understand the basics of how your business will operate.

Read More

How to Improve Your Next Business Engagement in 8 Steps

Nowadays, when people talk about social media, they are talking about all the ways using social media can increase their networks, reputation and the way of selling their image! On the other hand we can see most marketers are trying to use social media to increase a company's bottom line. At the end and as final outcome if we used it properly we can say social media has changed the world.
From my perspective, It’s not just about using platforms and tools for the new look and feel design of it, I think it’s important to remember how crucial the old fashioned relationship and business communications are.

In this article I would like to raise one of the most important elements which considered a key success factors in social media “Engagement”

But what does engagement actually mean? And are social media follower counts really important?

Engagement in a product or services business refers to how much people interact with a brand's social media and website. For instance, if you are selling chocolate cinnamon cake, I would say it may be tough to convince your clients or customers to share your secret chocolate sauce, a new dark chocolate product, or even a bad chocolate taste story with customers.

But, openness can go a long way in social media. Your community will feel involved in your company and appreciate the trust you show toward them. They may become interested in your story, want to get involved in your product trials, or stay in touch with updates. That hook may be what you need to generate new, long-term customers.

When I did my research via different online sources I found there are over 1.82 billion social network users worldwide; do you believe that?? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan.

But active without followers like bird without wings. If you have followers on your social media channels who are engaged by your updates and realize tangible value from them your marketing efforts will be better rewarded.

I believe you have a question now and ask; how do you get followers and reach your audience over the internet? The answer is by providing them with real value and having a two-way conversation. People enjoy reading posts that offer advice, tips and tricks, but if they can then engage with the author of those posts or the company behind them, it takes their experience to the next level. Below are the most active steps that let your business, services, blog, website get more followers and engaged.

Tell a story

Perhaps the story is something as simple as how the new application that you developed on Android phones solved a memory size issue. Whatever the case, the power of a good story can’t be denied. It’s the follow-up to a story that was shared, including absorbing and responding to the reactions. It’s the action of connecting with someone that was affected by your story in one way or another and nurturing the beginning of a relationship with that person. Because of this, engagement can often unearth new stories or add to old ones, providing you with even more content.

Build trust

Building trust within your social community is considered an essential part and critical in online discussions. Building trust via social media channels is one way to build this credibility.

Respond to positive feedback

Positive feedback is your gate to pass the quiz in engagement session! It offers your brand a chance to turn casual fans and admirers into full-blown fanatics — the people we refer to as brand evangelists.

Respond to negative feedback

By listening carefully to your online community, you’ll easily spot customer complaints as they arise and quickly defuse find out a proper way to fix those situations.

 

Show your personality

Always keep in mind; you’re having a conversation, not publishing a press release. The simple act of responding like a human being will delight your community. If your brand was a person, what would you want people to say about him or her? How does your online presence reflect your answer?

Go beyond Facebook and Twitter

Though Twitter, Facebook, and LinkedIn are still among the most popular, marketers can benefit from using social networks beyond these three.

Find, create, and share content

Producing and sharing your own content is a great way to add your voice to the conversations about your industry.

Follow back

Remember, not only is following those that follow you a kind gesture, but it will also help grow your overall following by showing potential new followers that you’re the type of brand who engages, not only broadcasts

Read More

Do You Adopt These Frameworks In Create Your Website? I doubt

Having My Own Websites

My first website I had created was in simple PHP code. I found that there was so much work to do on that website, adding customers’ accounts, IDs PayPal, keywords and tying it all into me and not someone else. There were many errors with it and searching for some online HTML tutorials helped move forward. This PHP was my beginning journey to the world of creating website and was the foundation to teach myself about HTML and CSS.

Since this start in 2008, I have created many websites for myself; one of them was the big Medical Directory that offers healthcare online services in United Arab Emirates. As we know there are many sites offer free or paid website templates. Hosting sites offer a number of templates for you to customize. However, for all these templates, imagine how many people online are using the same template. If you do not customize it, what will make it stand out from the rest?

There is so much to learn about web design. I do not consider myself an expert, though I have come a long way. Some of my sites no longer exist, and the rest still surviving!

Furthermore, your website success mostly relies on finding the appropriate way to design it or finding a third party as such as Website Design Service Company who has the creative, innovative, highly skilled and experienced web designers. I am talking about some texts and images together to make a design or layout, but the services should provide much beyond that.

Web design for your website plays an essential role in the success of your company as your website acts as the representative for your business. On the other hand the web development is considered an additional factor to success your company’ website. I would although say It will create a negative impact on your business if the website development is handled, developed and managed by unprofessional and amateur designers.

On the other hand, web applications have gotten bigger, better, and faster, developers now face the complexity to manage in ways that serve business needs. For instance, a pure JavaScript/jQuery solution would not always have the right structure to ensure a rapid speed of development or long-term maintainability.

Projects became heavily dependent on having a great software engineer to set up the initial framework. Even then, modularity, testability, and separation of concerns may not make it into a project. Testing and reliability were often pushed to the backburner in such cases.

Go With Sass

If you start working on designing your website you need to have a solid experience in CSS (Cascading Style Sheets) which considered a method that can help you save time and money while also improving your visitor's experience, but recently web designers applied an extension of CSS3 which is Sass (Syntactically Awesome Style Sheets) that makes CSS fun again.  Sass is a great way of writing a more terse and functional way of writing CSS. It is allowing you to write DRY code that will be faster, more efficient, and easier to maintain.

AngularJS framework

AngularJS is a superheroic JavaScript MVC (Model–view–controller) framework for the Web. It is JavaScript framework built to enhance HTML for web applications.  I would call it super heroic because AngularJS does so much for developing any website.

AngularJS directives allow developers to invent new application-specific HTML elements that are completely reusable. Angular doesn’t only help developers build a well-architectured, performance driven and effortlessly maintainable rich web app, but also delivers a rich experience to end users.

I found when researching AngularJS and going through the process of implementing an app with it, that it was going to be a great tool in making web applications.  It will require fewer lines of code to complete a task than a pure JavaScript solution using jQuery would. When compared to other frameworks, you will still find yourself writing less boilerplate, and cleaner code, as it moves your logic into reusable components and out of your view. AngularJS the overall goal was to create a platform that would help and make things easier to keep track of.

Enhance your knowledge about website designing and development. It is important that the field you want to enter should have knowledge about it. Website creation is a broad field. If you have good knowledge on it, you will enjoy better services and prevent yourself paying extra.

Read More

Questions You Need To Ask Your Business About Web Strategy and Web Services

In world business today we notice there is intense competition on the business front, web technology and efficient communication is the need of the day. For instance, Information Communication Technology has grown by leaps and bounds for the growth of business.

This need for evolution has thrown a shadow on many sectors in information technology, as web strategist I would say, web technology brings in another need to make this information selectively observable and its visibility to be changed on the fly.

Today, in the business world, web services provide a mechanism of communication between two remote systems, connected through the network of the web services. These services are based on a set of standardized rules and specifications, making it more portable.

About a year ago I was doing my research on how to boost your business in a way that change revenue concept. I realized that no matter how good the websites your company built were, they were often failing to live up to their potential. The problem was the organizations I worked with were failing to manage the sites effectively.

Before go through into my article I have a story I faced when I was supporting one of my friends when he started his business. I once had dinner with my friend who owned an food trading company with $1.5 million in annual sales. He had asked for my help to market to his current customers in Calgary, so one of my recommendations was to create web strategy for his company website. He loved the idea, so I gave him a few details on how it would work when we had a third meeting in Trib Steakhouse. In that day I put all my questions on the table and asked him following questions; what does your website do for your business? Who looks at it? How do they find it? How does it compare to your competitors? Are people sharing your content and talking about you?

Therefore, I’ll be honest with here and say; it has been a steep learning curve. In 2013 I was doing my MBA program and I have gone through a crash course in business marketing strategy and the tools of marketing consultants which presented by Prof. Freddy Nager.  I have learned so much and discovered so many invaluable techniques.

However, I have also discovered that companies or organizations should focus on couple of things to boost their online business in a positive way which include web strategy and web strategy.

What is web strategy?

As I have discussed on my previous articles, the web is an essential part of doing and improves organization business in the market (regardless of whether you operate in the public, private, or not-for-profit sector). For this reason we have seen there are a lot of online services had built a website to generate income with very little planning; because they have an idea, worked on it and the next day they start building the website, without putting any goals or objectives for the website that meet company vision. With a strategy I hoped that we could move the web in  same direction, therefore web strategy is playing a key role in driving website to achieve company vision and snap the profit.

Simply, web strategy is like a business plan, but it is the plan for your website. In it you outline a road map for your website. You outline obstacles and challenges you expect to face, your plan to overcome those obstacles, and goals that will determine whether you’ve been successful.

What is a web service?

Web services are client and server applications that communicate over the World Wide Web’s (WWW) Hypertext Transfer Protocol (HTTP), web services provide a standard means of inter-operating between software applications running on a variety of platforms and frameworks. It is any piece of software that makes itself available over the internet and uses a standardized XML messaging system. For instance, a SEO service is considered as web services.

I believe you got the idea about those two essential elements in online business success, and if you want to get ahead of the pack, you need a personalized a clear strategy that fits with your business goals and your organizational culture. You’ll also need to figure out the right way to deploy and new web technology and use your resources to make your goals achievable. The most significant benefits associated with these two elements is the potential to bring in consumers from around the globe.

A great website is about so much more than simply design, in fact today a great looking site should be a given, making it work for you is the challenge and that's our strength.  Of course we do all the usual web related things, all the 'geeky' stuff, all the creative stuff but we do this in a business context, that's why we are different.

Read More

How KPI Could Get Your Information Technology Sector on omg!

Performance indicators are always considered an essential point of discussion within the frame of general business management. To begin with, I would firstly define the performance indicator as a measurement tool which some sort of performance is gauged. And then come to a specific type of performance indicator which is a key performance indicator that has been identified as being critical to the performance of a business, company or organization. 

Key Performance Indicators (KPI) must be objectively defined in order to provide a quantifiable and measurable indication of the organizations progress towards achieving its goals.

In business if you talk in traditionally level, most organizations adopt the balanced scorecard method to measure operating performance. As a terminology it is almost the same because the goal of Balanced Scorecard is to measure, yes, the performance of your business If we look at how the balanced scorecard corresponds and based on Robert S. Kaplan and David P. Norton theory organizational activity can be classified into three hierarchies: strategic planning, management control, and operational control based on criteria that measured performance from three additional perspectives—those of customers, internal business processes, and learning and growth.

On the other hand, there is still a significant difference and I would say, every organization or company should develop the Key Performance Indicators matrix for each section and serve as department-specific measures of performance to help its business to understand and improve on how interact with customers and respond to their needs. 

You should ask yourself what steps need to be taken to ensure the business achieves its goals. For instance, the receptionist takes a call, provides assistance and takes orders. The florist selects or orders supplies and assembles the order. Dispatch arranges for delivery of order. Delivery person ensures delivery. 
In the example above, completing deliveries to schedule impacts lead time, which impacts stock levels, purchasing levels and customer satisfaction. Therefore, on-schedule delivery is a leading indicator of a wide range of performance indicators.

Here, I will talk about the impact of KPI in Information Technology Services areas in educational sector in terms of provide Reliability, Availability and Serviceability. These areas include IT Services Help Desk, Academic Technology, Web Technology, Network and Systems Availability. 

From web technology background, I will mainly investigate the key performance indicators of IT Web technology management @ American University of Sharjah
Web Services AUS supports the main www.aus.edu web site and several associated sub sites. Due to the increased usage of mobile devices, the entire site should be re-engineered to support a technology called Responsive Web Design.

The web and systems team also provides support for e-Learning (blackboard), banner, community website, and several other web centric applications. 

Pain and Sustain

Giving an example in simplest way is a shortcut to be understood by everyone who read the article. For instance, imagine when your body warns you with pain when you are doing something you shouldn’t. If you are lazy and you don’t like to do exercise enough and keep sitting in front of your computer for too long, you get muscle aches and pains, or a repetitive strain injury. 

That’s your body telling you to do more physical stuff, or else! You begin to learn naturally that doing something you shouldn’t equates to pain, therefore you do your best to steer clear of the discomfort and do any exercise that sustain muscle pain and keeping your body aches under control . Notice how the body gives you a taster? If you have been sitting too long in one position you get tired and achy? It’s your body’s natural “kick up the backside” to suggest that you get up and move around for a bit or you’ll suffer later on.  

Look at website KPIs as a potential taster of some real pain, the signals that you use to guide your thinking about getting out of your chair and doing something.

Feeling the pain in Your Website?

The real pain is when you spend thousands of dollars on advertising to drive traffic to your website, but then, convert very few of them to your goal. Or you spend countless hours modifying website pages, yet don’t have a clue whether any of the changes you’re making have any effect on your customers. This is what you will likely experience if you look only at bottom line results, and not the causes of those results.

In all business websites, you should identify the advertising, the products, and those areas of your site that generate the highest number of visitors and/or greatest interest over the long term. If the time spent by visitors on your website is too short, your copy, graphics, or usability are wasted and likely need to be re-written or re-designed to be more compelling.

Therefore, website KPIs should be revisited regularly and may often be valued differently by diverse stakeholders from within your organization

Read More

The Best Ways to Utilize from Back-links

I believe when we are attending any digital marketing events or sessions we hear there is an essential term that can boost your traffic website name Back-links. For instance, when building a website, business owners often focus so much on keywords and other on-page search engine optimization factors that they overlook the importance of back-links. So you have probably asked yourself, many times, “What back-links should I build to my website for best website traffic and best SEO results?” This question is often asked by many people, and I would say creating back-links is useful for website traffic and rank. It works like medicine for a website. Quality Back-Links can enhance page rank of your website. I believe you want to know how Back-link can be useful for page ranks. It seems to be different think but it is not. Everything is a part of chain below.

In this article, I will talk about the back-links you can get to your website, and those that you should avoid.

The figure below clarify how the chain start, it starts from website and goes directly to the links that are divided in two categories which are no follow links and do follow links. I would say website is your internet home and Back-links are guest who appreciate it.

Back-links, as Wikipedia defined is referred to as incoming links, incoming links, in-links, and inward links, area unit incoming links to an internet site or website. In my definition and In basic link word, a back link is any link received by an internet node (web page, directory, website, or high level domain) from another internet node, so it is a link is a connection between any two web pages!

Old schools have considered all types of back-links were a good for SEO are long gone. In new schools today high quality and relevant back-links weight the most value. How do you get these back-links? By using the right strategy and with a realistic online marketing plan. 

From a search engine optimization point of view, links demonstrate a site's popularity. Essentially, every time a site links to your website pages, it's giving indication that it’s worthy of sharing them with its readers. When search engine spiders find a site with lots of other sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.

There are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site. A link from a relevant site within your industry also will get more weight.

Keep in mind the following criteria:

() Backlinks should come from relevant sites and real websites, that publish high quality content and lots of social media shares. Keep this “The good links you can build to your website”

() They shouldn't be paid for. It's a "black hat" strategy that Google doesn't condone.

() Back links should be built slowly and with patience. Keep in mind if you have just created your website, I would strongly say the opportunity of getting fast and organic links are almost zero. One the other hand If you create them too quickly, you could appear to be manipulating the rankings and trigger penalties from the search engines.

To sum up, building backlinks to your website must be done with plan and knowledge. You should monitor each backlink you create or earn and verify if it carries any SEO value. You should keep in mind that you don’t need never and ever getting backlinks from pages where you don’t have any control.

Read More

5 Facts About SEO That'll Make Your Website Stand on End

To understand what people in marketing sector mean by SEO content, it’s helpful to break down the phrase into two component parts:

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).

So, merging these concepts together: SEO content is any content created with the goal of attracting search engine traffic. Have you tried before?

On the other side, in SEO there are different types of search i.e. academic search, video search, local search and pictures search. The web marketing strategy implies that on what people search for in a search engine, target audience liked which search engines, and how a search engine basically works?
Here, I’m not going to talk about every single point of optimizing your content for search engines; that’s a whole ‘other tell you everything you guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)

Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

Once you have decided to create a website, you will need to hire a SEO optimization services, where available, which can then plan to start or redesign your site and the existing site. Make sure you ask for their portfolio, as well as references and also make sure that SEO, Google's Webmaster Guidelines.

Search engine optimization is a lengthy process, which includes both on-site and off-site optimization of your website or blog. In this article I will discuss the five easy steps to do the following On-Page SEO process that can make a huge difference in search engine listings to your blog or website. Keep in mind that these steps are but a small part of the SEO process and do not necessarily guarantee their highest ranking in search engines. Think of these steps, such as your driver's license, what. Now, when you have it you can drive, but you still have a long way to go before you're actually good.

1st Optimize your pages the name of the Pages

Changing the name of the pages that are search engine optimized is the first step to quickly improve SERPs position in search results pages.) Page name must be over 60 to 70 characters long, unique, descriptive, and must be targeted to specific keywords in the page. The names must also be attractive and easy to read and understand the audience that is actively looking for your services or products. A good look at the competition and keyword research is essential before deciding on names.

2nd Optimize your meta description and headings

The header and meta description as well as the name of the HTML elements that appear on the web page header. This is additional information on the web page that contains the clearest and most importantly, that the search engines. Meta description is very important is often overlooked these days. These species can not be a strong search engine optimization process for, but they are used by search engines as a brief description of the page. This description is what users see when they look at your page search engine listings and can make them click on your page or someone else. Meta description should be about 150 characters in length, is the main object and Pages should be attractive to consumers.

3rd The internal reference

Internal links are the way that all pages of your site or blog is to connect with one another. Starting from the landing page to create links to all other relevant pages of your visitors and directing toward the juice (page rank). Use keywords as anchor text, links and try to put links in context.

4th Optimizing the content of the page

One of the most important steps in SEO copy writing is designed to try to optimize, and then select the users that are actively looking for a list of keywords. Once you have your final keywords or key phrases that you choose to optimize, add them to their context, the title and meta tags. But do not spam!

5th Use SEO Optimization Tools

Google Webmaster Tools and Google Analytic to monitor site progress. In the online world can find many tools that can help you search engine optimize your site. Sure you use a browser plug-ins or extensions, as they may prove to be very useful for SEO.

Read More

Doing Generate Website Traffic The Right Way

If you are providing online services or you have a business need to grow, I would say you should concentrate on the strategy that increase website traffic and get more hits to website pages. No matter how cool your site or how fabulous your product, you're not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you'll go the way of the dinosaur.

When there are more people visiting your website and online sales pages, you have a greater opportunity to expand your database of customers and generate revenue by selling more of your products and services. The good news is, there are lots of ways to effectively advertise your site online and drive tons of qualified traffic to your site, all for free! And by qualified, I mean people who belong to your target market and who are most likely to buy the products or services you offer. These are the people you want coming to your site.

Free website traffic is not actually free in the sense that you have done nothing for it. Although you have not paid any money to anyone, the website traffic will have cost you an element of time and effort to get results. Here are 3 easy ways to increase website traffic without it costing you any money.

1. Traffic From Search Engines.

Search engine optimization (SEO) is the organic, or natural, search results which are listed on the search engines results pages and show up because of their relevance to the search terms to your online business. The websites that continuously increase website traffic are the ones that regularly produce high quality content. Take the time to learn how to choose keywords, optimize title tags, get backlinks, other SEO fundamentals but primarily focus your attention on creating high quality content. For example, you can;

- Submit your site to the free search engines and online directories.
- Optimize your web site so that it's easily indexed by search engine spiders.
- Pay close attention to your keyword inclusion and placement.
- Create content-rich "information pages" to direct traffic to your site.

2. Partnering With Websites That Are Related To Yours.

Another great way to get website traffic free is to partner with other websites in your marketplace. Let's say your website is about outsourcing. You could offer to write free content for websites that provide cloud services or virtual machines. All you ask for in return is a link back to your website.

 

Next, you might do a joint video series with other outsourcing vendors or experts on how to enhance organization service and performance by adopting outsourcing strategy. In fact, you could even do a video series where you interview experts on different elements of the service. You could create a free ebook or PDF articles about outsourcing strategy. Obviously, the ebook will have your name on it, with a link back to your website.

3. Business networking communities

Business networking communities has a positive impact on generating traffic by allowing their members to create personal profile pages with links to their main business sites. These links can improve a site's ranking with the major search engines.

If you decide to join a networking community, be sure to partner with people whose businesses are complementary to your own. Their sites have to attract visitors who are likely to become your customers as well. Here are some businesses networking communities you may want to check out:

* LinkedIn
* Spoke 

4. Blogging.

A blog is a website or web page where you write information, facts or opinions on a regular basis for a specific target audience. You can build an online audience by publishing information regularly for people who are interested in what you have to say. If you write an interesting blog it will help to generate free website traffic because readers will keep coming back to the blog to read updates. They will also pass the information onto to their friends and colleagues in the industry.

Read More

How Blue Ocean is The Answer To Stand Out Your Business in Crowded Market

When we are planning to establish any business we need to put a plan and strategy about the way that we are moving away from direct competition and create your own model of that business. Is this foolish, or we need to tell ourselves there always small niches that need to be filled in this market.

When I sit with many of friends who have business, actually small business and ask them about their competition, they usually tell me they are offering a similar service to their prospective customers or clients, as they do. And that is just one of the challenges they are competing against.

I would say, to market your business successfully, you need to address your niche in all the areas of competition. You need a marketing strategy, to ensure people know how good you are, before they buy from you or hire you. You need a marketing strategy, to make it easier for them to switch to you than to stay with their current, under-performing provider. You need a marketing strategy, to increase your visibility to prospective clients and customers.

I don’t say just because there is no one selling a particular product or service doesn't mean it's automatically a good idea to try and address your business to that direction. Conversely, a competitively crowded industry shows that demand exists, as well as a viable market. The key to business success isn't finding an empty field, but defining your company narrowly—no matter how crowded a marketplace you're entering.

In this article I would like to talk about how to differentiate in the market and grow a successful business. There are many ways you can differentiate your business, for instance, how Starbucks revolutionized the coffee shop by selling an experience rather than just a beverage. In educational sector American University of Sharjah (AUS) now is a leading educational institution in the Gulf and region. In web media I would suggest Mashable, the company didn’t reach millions of people by accident. They are increased their traffic to millions of visitors.

Therefore, I would strongly say no matter how crowded a market is, you should never allow it to intimidate and discourage you from achieving your goals. Each industry, regardless of how crowded it may seem still has room for one more entrepreneur as long as you are willing to invest and work harder to succeed.

In 2008 I have built a big medical directory web platform that provides healthcare online services for all United Arab Emirates people www.uaemd.net and my goals was to enabling potential customers, when I built the website my goal was to provide valuable health information, tools for managing health profile in all category, and support to those who seek information.

So you should not relax in any small achievement. Keep working towards being a trendsetter in the industry, park away from red ocean and you will stand out from the crowd. Even if you are offering a common product or service like my friends, you should find ways of redefining or creating a model that make it afresh.

Red Ocean and Blue Ocean

Today, it is more difficult in any market to create value in red oceans, but Blue Oceans will eventually become red, as the industry slides into maturity and structures become less flexible. In red oceans, value is limited, as direct competition among players inhibits any exceptional creation of value. Only the best organizations are able to generate value in Red Ocean. I would therefore say any business must create consumer demand and exploit untapped markets, (remember my article about "Position Mapping" in Marketing!). According to this strategy, companies are required to ‘create’ a demand for a particular product and as long as there is a need for it from consumers and the companies continue making profits, more vendors will arrive on the market to serve that need.  Why, because everyone is able to break even and continue in the market.

By Blue Ocean you invent and capture new demand, and you will find a new way to offer your customers a leap in value while also streamlining your costs. What are the results? I assure you for handsome profits, speedy growth—and brand equity that lasts for decades while rivals scramble to catch up.

Come up with creative ways of serving such a significant portion of the market. This works well if you find the right niche and you are a latecomer in a market that is already crowded.

Read More