Having a website for your business is considered an essential role to success your business and it is a necessity to compete in today’s business environment. An effective website can often describe your products and services, explain how customers can get in touch with you. In competition market today, a website is a given for any successful business -- regardless of size or industry. Without a website, businesses won’t be taken seriously and likely will decrease their chances of being found by new customers.
Last week I have attended networking meetup session for ( business network) I discovered that 43 percent of small business owners still weren’t using social media because they didn’t feel it was important to their business. I really surprised, and these statistics has pushed me to open a discussion with some of people who has SMBs and doesn't have any online business page whether in social media or a website or an Internet presence at all.
May be you have a question says; there is some businesses who are doing phenomenally well without a website, how they can do that? I agree with you, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I don’t mean an electronic version of that brochure they ‘have been holding out for the past 10 years. I mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
Based on that, I would like to list a few benefits that come along with creating a usable website for your small business. Let me know why you think it is (or isn’t) important for a SMB to have a website in 2015.
1. You stop being invisible.
I am not trying to promote the online pages, but by creating a website you stop being invisible to the people trying to find your product or service online. More and more studies in marketing are telling us about the positive effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2015, you can’t afford to be invisible. Am I right?
2. You help control your rankings.
The amount of fresh content, the amount of traffic your site has, the amount of getting your way in search engine optimization that can help to control your position in your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with in along with how long visitors stay engaged on your site, and whether they recommend it to others - all of these are factors in SEO ranking.
3. You create another sales tool.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. I would say your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level.
4. Enhance your business brand image to public:
Your website is an effective way to build your brand image. Not just your logo, the way your content is arranged, your layouts are setup will influence the professionalism of your business. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company and the way of selling your image. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.
5. Stay ahead of the competition and expand your customer base
A website enables you to stay ahead of and keep up with your competition. If your competition is online, they will be finding all of the customers searching for products and services in your industry. Without a website you are missing out on all that business. A professionally designed website also allows you to expand your business into new markets far beyond the local customer base that you used to reach with print ads or the yellow pages.
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