In world business today we notice there is intense competition on the business front, web technology and efficient communication is the need of the day. For instance, Information Communication Technology has grown by leaps and bounds for the growth of business.
This need for evolution has thrown a shadow on many sectors in information technology, as web strategist I would say, web technology brings in another need to make this information selectively observable and its visibility to be changed on the fly.
Today, in the business world, web services provide a mechanism of communication between two remote systems, connected through the network of the web services. These services are based on a set of standardized rules and specifications, making it more portable.
About a year ago I was doing my research on how to boost your business in a way that change revenue concept. I realized that no matter how good the websites your company built were, they were often failing to live up to their potential. The problem was the organizations I worked with were failing to manage the sites effectively.
Before go through into my article I have a story I faced when I was supporting one of my friends when he started his business. I once had dinner with my friend who owned an food trading company with $1.5 million in annual sales. He had asked for my help to market to his current customers in Calgary, so one of my recommendations was to create web strategy for his company website. He loved the idea, so I gave him a few details on how it would work when we had a third meeting in Trib Steakhouse. In that day I put all my questions on the table and asked him following questions; what does your website do for your business? Who looks at it? How do they find it? How does it compare to your competitors? Are people sharing your content and talking about you?
Therefore, I’ll be honest with here and say; it has been a steep learning curve. In 2013 I was doing my MBA program and I have gone through a crash course in business marketing strategy and the tools of marketing consultants which presented by Prof. Freddy Nager. I have learned so much and discovered so many invaluable techniques.
However, I have also discovered that companies or organizations should focus on couple of things to boost their online business in a positive way which include web strategy and web strategy.
What is web strategy?
Simply, web strategy is like a business plan, but it is the plan for your website. In it you outline a road map for your website. You outline obstacles and challenges you expect to face, your plan to overcome those obstacles, and goals that will determine whether you’ve been successful.
What is a web service?
Web services are client and server applications that communicate over the World Wide Web’s (WWW) Hypertext Transfer Protocol (HTTP), web services provide a standard means of inter-operating between software applications running on a variety of platforms and frameworks. It is any piece of software that makes itself available over the internet and uses a standardized XML messaging system. For instance, a SEO service is considered as web services.
I believe you got the idea about those two essential elements in online business success, and if you want to get ahead of the pack, you need a personalized a clear strategy that fits with your business goals and your organizational culture. You’ll also need to figure out the right way to deploy and new web technology and use your resources to make your goals achievable. The most significant benefits associated with these two elements is the potential to bring in consumers from around the globe.
A great website is about so much more than simply design, in fact today a great looking site should be a given, making it work for you is the challenge and that's our strength. Of course we do all the usual web related things, all the 'geeky' stuff, all the creative stuff but we do this in a business context, that's why we are different.
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