Nowadays, content marketing is considered THE Hot Topic of any business which is looking to ensure it continues to meet its needs and helps you set the course for your business. In fact, it’s smoking hot. Though many would have said “don’t waste your time” a few years ago, it is now the main focus for a majority of marketing professionals today.
In 2014 I have seen there are several trends from different aspect to apply content marketing as strategy to boost and growth business. For instance, leading experts and analysts in the digital marketing industry have continued to include content marketing in the conversation of “Top Marketing Trends” to watch in 2014. So, for business owners it’s definitely time to take notice and develop an effective strategy to leverage content marketing as a lead generation tool.
The experts in Digital Marketing industry have discovered there is a magic relationship between your business and content marketing – Why? Because it’s an effective method of advertising at a time when old marketing models aren’t as effective as they once were. Rather than buying a full-page newspaper ad and hoping your customers see it, now you can create brand-specific content to help customers find you.
Consumer trust in advertising is certainly not what it once was and because of this, a strong, focused content marketing strategy is needed. Internet users do not want to be bombarded with pop-up or banner ads and for many businesses, pay-per-click advertising does not provide an acceptable ROI.
However, a content marketing strategy can boost your business’ bottom line and provide the advertising and marketing results you need.
However, a content marketing strategy can boost your business’ bottom line and provide the advertising and marketing results you need.
In the same time, we need to know how to prepare for this content as make quality content the key to your business success. There is a book for Sharon Tanton “The Valuable Content Marketing book” explains the role of content marketing in the business growth by creating and sharing valuable content. Get your message across in the right way, and the clients and customers you want will come to you. No hard sell required!
Here are three reasons to develop a targeted content marketing strategy.
1. Search Content Words
Creating good content is good keyword research. You content should have real value that allows you to discover the specific ways that people may be searching for your content. Content marketing provides consumers information they want. This is essential today, as more potential customers will search out information about your business before asking a friend or looking at various other media. Your content must educate, inspire, inform and engage the readers.
2. Trafalgar Communications
Consumers prefer content marketing over advertising. Consumers prefer want to hear what they like, so they have the ability to pick and choose what they like! Customers need a reason to visit and interact with a company's to learn about your business through articles instead of advertisements. A study by Roper Public Affairs found that 60 percent of decision makers felt they made better purchasing decisions with the help of content marketing. Equally important, the study found that 70 percent felt closer to the business brand.
Consumers prefer content marketing over advertising. Consumers prefer want to hear what they like, so they have the ability to pick and choose what they like! Customers need a reason to visit and interact with a company's to learn about your business through articles instead of advertisements. A study by Roper Public Affairs found that 60 percent of decision makers felt they made better purchasing decisions with the help of content marketing. Equally important, the study found that 70 percent felt closer to the business brand.
3. Generate more Leads
If you want to generate more leads and sales for your business, I would say Content Marketing is one of the best ways to make this happen. It also lasts longer. Paid advertising may only benefit your business for a few weeks or days. Your content can end up shared through users or others, effectively increasing the reach and longevity of your message.
So every time you can provide value to your reader when you have a solid and educated content, you have an opportunity to ask for something in return. The challenge is for companies to rethink their content marketing strategy and incorporate Social Media and SEO in order to fulfill customer expectations for ease of discovery, consumption and sharing. On top of that, content must educate and make it easy to follow a logical conclusion to buy. The companies that do those things best, will win the incredibly competitive online marketing race we’re in.
Very nice article, thank you.
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