Nowadays we live in an era where information is considered as a communication loop to know others, how they think, what they want and where they are. It's a professional businessperson's responsibility to know how to use information and technology to their advantage specially when start to promote your business and you have plan to find out who are your audience! This is critically important to internalize because the sooner you use the available technology to your advantage, the sooner you'll beat your competition in growing your business.
Information technology has been a key contributor to the major transformations on how companies market their products and services. Anticipating the impact of information technology is becoming more difficult. Businesses are e experiencing fundamental transformation due to the impact of information technology.
All new information technology (IT) systems bring a range of associated changes with them. These may be changes to the business process and procedures, new roles and responsibilities, organizational restructuring, new equipment or facilities, or new skills to learn. All these issues involve people and it is they within organizations that are the key to success of any IT implementation
I would like to start with the simple things and clarify what is the significance of this article! If you do business outside your local calling area I believe you need to at the very least have a toll-free phone service. If you only work within a small geographic area, a basic local phone line will suffice. You also need a fax machine and fast connection to the internet. On the other hand, you don't want to waste your time or money on "economic" and you know the internet service will serve your need and the requested information will be coming and going as fast as possible. Am I right?
For instance, and away from the business life, the majority of people prefer to get their news from online news sources. And the majority of those are access the Internet from their smartphones/blackberries/iPhone/Samsung, so we find the technology has become a key factor in information transmission and considered a necessary part of any business.
I would say, with the proliferation of technologies that are able to overcome the obstacles of time and space in Information Technology such as (Video calls, Online Training, distance Learning and others on Internet applications), one would think that these tools would be used to gain an understanding of other cultures, meet people all over the world, maintain and strengthen familial relationships, communicate effectively with others, and help people to become more socially adept. Therefore, without new information and communication technologies none of what is changing our lives would be possible.
Many researches had assured that Internet today used by about 100 million people, and doubling this number every year is a channel of universal communication where interests and values of all sorts coexist, in a creative cacophony. What I have mentioned above was only about the internet technology and application. Did you ask yourself what about other information technology systems and applications that impact your business, such as modeling and software applications, wireless system or operating infrastructures?
Furthermore, there are a number of technologies that can help you with various aspects of the business. They're fairly easy to use and will help you keep track of your business growth and make things easier when audit your business. You'll also want some sort of customer relationship management (CRM) system. Being able to capture information about customers -- especially their preferences and quirks -- really helps with building repeat business. It can also help you see who your best customers are so you can market to them more effectively. You can either purchase software to run it yourself, or you can use a "hosted" model where you login on the Internet to use it but the supplier takes care of all the technical management.
In sum, information and communication technology is the essential tool for economic development and material well-being in our age; it conditions power, knowledge and creativity; it is, for the time being, unevenly distributed within countries and between countries; and it requires, for the full realization of its developmental value, an inter-related system of flexible organizations and information-oriented institutions.
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