How Blog Can Improve Your Business in 7 Ways

If you are interested to do business online, you are encouraged to blog.

You may be wondering why you should blog and whether it is worthwhile for you to do so.

Here are a few good reasons why you should blog.

1) Rank well with search engines

Blogs allows you to keyword optimized for search ranking purpose. You can put keywords in your blog title, blog post heading, description, comment invitation, archive titles, trackback links and category name.

Search engine loves blog. They love fresh content. Therefore a blog that updates everyday has better ranking with the search engines than a blog that updates once a week.

2) Building a relationship

People who visit your blog read your articles and eventually build a relationship with you. A blog allows the readers to know the blogger's opinion or personality much better.You can initiate conversation with your readers in your blog. You can also invite comments or ask questions to your readers. You can find out what are their needs are and how you can meet those needs.

3) Inexpensive way to promote your business

A blog is an inexpensive way to promote your business compare to any other method. You can share with your readers what is happening with your business and what are the changes that is to come.. You can post articles about your products in your blog.

4) Show passion and commitment to your industry

Blogging allows you to show passion and commitment to your readers about your industry. If you do not have a strong passion for your industry, you will not be able to sustain your blog long term. Most successful bloggers usually have their blogs for a period of time and as a result of that they start to reap their rewards for their blogging.

5) Old articles still being read

When you write a good article in your blog, the article does not stay forgotten. Search engines can still pull out your old articles for readers to read if your content is good and has good keywords to it.

6) Alternative Traffic Source

Bloggers like to link and network together. If other bloggers finds that your blogs is interesting and point your blogs to their readers, you will find that you have traffic coming from their blogs. Traffic coming from those blogs is at zero cost and some of their readers may end up being your customers.

7) Build reputation as an expert

Blogging can establish you as an expert in the particular field. When people read your blogs, they can judge for themselves how good you are in the field. You gain exposure in the industry and if you give good content in your blogs most of the time, soon you become an expert. People will trust you and whatever you recommend, they will believe you.

With all the reasons stated above, it is worthwhile for you to blog for your business. So let's not waste time and start blogging.

Want to learn more about blogging or internet marketing? Please contact me @ any time

Good Luck!