Think Like A User And Let Your Business Grow

Understanding your customers and their buying habits will help your business to sell products effectively, compete with other suppliers, target new customers and identify new opportunities. Generating demand for your product requires more than simply releasing it onto the market. You need to conduct research, determine what consumers' needs are, establish yourself as a leader in your industry and repeatedly prove your products' worth

From my perspective, there are many factors can help your business to grow and differentiate from other competitors, creating a website for your business consider as one of these factors. But do you think only the website has a positive impact on your business image and reputation without having a good content or web strategy? Without strategy, you might just get a great looking website that doesn’t work.  I would therefore say any successful website begins by first understanding client’s business and brand strategy, their objectives, and the market. 

On the other hand, when you created your business website did you ask questions below?

What do visitors do on your site?
What would you like your audience to do?  

These simple questions relate directly to your overall website (and business) strategy.  When you have a well thought-out strategy, that is executed well, you’ll also have more engaged visitors. But how, specifically, do you get engaged visitors?

User experience (also known as UX) has direct impact in visitors’ engagement in your website and it can mean many things to different people, depending on who you ask and the type of business they conduct. At its core, UX is the process of creating equilibrium between consumer needs and business needs.

The consumer wants to find information, make comparisons, purchase something from a website, or comment on your company’s blog. The business wants to create awareness, increase user participation, make a profit, and keep their clients happy. Each of the aforementioned activities takes the same basic concept into account – to create the best user experience.

Therefore, user experience (UX) is an important part of any startup website journey, and providing a great customer experience is critical to the viability and profitability of any business. From my point of view; applying UX method will lead to better business growth and generally facilitates faster new customer acquisition. This leads to dramatically lower customer acquisition costs, increased revenue, and a massive competitive advantage. It also keeps customers happy, and reminds them that your organization never needs a second chance to make a first impression.

For instance, recently, I went to the website of a Emirates Airline to find out good package journey to Europe. The website was amazing because it has a massive online services, was valuable content of data, and latest features in their website. While waiting for the Skywards cards to be delivered to my P.O Box, I received status email messages that have clear information about the package and the journey.

This “customer experience” was decidedly great and positively impacted my overall impression of the company, which will lead to my spending more money with this company to do other reservation.

Today, Emirates says its passenger traffic is rising at 20 percent annually and it generated greater traffic for the this year compared with markets in airline serves

To conclude, user experience (UX) will not only drive new leads and opportunities, it will enable you to nurture long-term relationships that are fundamental to growing your business.