Last week I was lucky enough to be on of attendees in a session that hosted by Meetup group E-Business to discuss the fundamentals in the field of digital marketing and its effect in and business. And while the entire talk was informative and entertaining, one bit really stood out. He asked a good question about social media “Whether or not it’s a good idea to outsource social media”. One of the participants unequivocally said no, and pushed the need to be authentic. That idea of authenticity struck me. That word used to mean something and it seems has real impact on business. He mentioned the authenticity is still vital for a successful social media campaign, and anyone worth their salt should be striving to present an authentic voice through their social channels.
Content is a king and acceleration for the business growth!
I opened this piece with a story for a reason. I believe you will ask why Yasser Al Mimar needs to go through this part of story to open the subject. I would say, readers like to be able to connect with content, and content is still one of the best ways to keep your online marketing authentic. After all, you are producing and creating the fodder for this form of marketing, so you imbue your content with your personality and voice. It’s as close as your audience can get to talking to you, without really talking to you. That is why I believe that content is still the primary focus for social marketers. Simply put, content is what your customers are looking for. Specifically, people want detailed and in-depth information that supports their decision to buy something from you. If you can provide this, then you have your foot in the door. Or you’ve got their feet in yours, however way you look at it.
A survey by Social Media Examiner found that 58% of marketers still rank content as their most valuable social marketing tool. Yes, there are SEO benefits to content marketing, but it trumps visuals, audio, and curated posts for reasons beyond search engine ranking – it’s an authentic representation of your voice, and a good reminder for your audience that a living, breathing, thinking person is behind the profiles that they follow.
It can be hard for any business to cultivate its voice. After all, your company isn’t a celebrity and sitting on the throne of stardom in the market place! But your brand does have a voice. And it is that voice that sets you apart from your competitors. People will follow you through your various social channels because they like that voice. So you need to work to cultivate it, and keep your presence authentic.
Good content, quick responses and an actual person to monitor and interact through your feeds will do wonders for your social marketing campaign. Authenticity isn’t just a pointless corporate buzzword– it’s the very keystone to your company’s social success.
In that day, I had discussion with one of keynote speakers and other participants. I had clarified very important point that relates with my work and business. As webmaster and digital marketing experience, I mentioned: “Content is King.” And everyone in web marketing knows that. A website's content, even more so than its products, is what attracts visitors. People are coming to your website need to have the sign kind of interest to get wherever you are giving and delivering.
There are two important aspects of web content. For simplicity's sake, I'll call them Quantity and Quality.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it's talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it's talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website's content never changes, eventually, there will be no reason for him to return.
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