Go To Expert Level in Your Field

Many people would like to know how they can be an expert in their business, job or industry and their life as well. In business for instance, some would argue that you can only earn your expert status from your customers and peers, never by simply saying that you are one. From my perspective I would say it didn’t happen overnight. It’s the culmination of years of effort, but well worth the investment of time and resources, and we should spend years developing the knowledge that made our company or business success. This in turn, will maximize the return on your knowledge by leveraging it gain authority and build up a celebrity status in your marketplace.

Being recognized as an expert in your field can bring many opportunities to edge out your competitors and grow your business. Once you have devoted yourself to becoming an expert, you will need to take the appropriate steps and suggestions to build your reputation as an expert and burnish your business. Below are five simple suggestions for you to do just that.

1. Become an advocate and educator for your customers.
Part of having authority status is being both an educator and an advocate for your clients. As an educator, you work hard at communicating with your customers on a regular basis. For example, lawyer expert David Cohen has a site for Canadian Immigration Consultant who posts various information and forums for his clients and people.

In addition, he facilitates application process that helps his customers learn more about match Canadian Immigration needs. He even offers free consultations resources. All these elements and many more, are examples of how he educates his clients.

2. Micro-specialize.
Instead of trying to please everyone, focus your efforts on a small amount of possible clients. This approach will help understand the niche better and be able to cater your marketing better. Furthermore, focusing on a specialist area will give you less competition, and a chance to really shine by utilizing your sector specific knowledge. Think about which area or specialist subject is likely to grow in relevance for your clients and customers over the coming five years? I would say you’ll perfect the art of appealing to and pleasing that smaller scope of customers. 

An example of micro-specialization in the event management field could include companies or people who only choose to only work with Pre – Event Planning companies to stage public and private exhibitions.

3. Write articles for news sites and profession publications.
Make a concerted effort to write articles pertaining to your area of expertise. Send them in to newspapers and trade journals along with other professional publications. 

If you can manage to do this, you will have content to back up your authority status in your field. Don’t simply write a few articles here and there, but instead commit to regular content creation for a variety of outlets, as it helps build up your personal brand faster.

4. Start speaking.
Speaking in public is scary for many people. However, giving speeches or participating in seminars or panels is a great way to present yourself as an authority in your field. 

One way to obtain a few speaking gigs is to align yourself with other successful speakers. If given the opportunity to speak alongside someone who is already well known, you will have a good-sized audience, and you can offer a different perspective on whatever the topic. Hone your speaking skills, study voice projection and observe other engaging speakers, ensuring you will be ready to give an interesting, stimulating speech an opportunity comes along.

5- Write a book
Nearly every “expert” has authored a book. With self-publishing resources today, publishing a book is easy and affordable. Wondering how to write all that content? Repurpose your blog posts. Compile your blogs and before you know it, you’ll have enough material to fill the pages of a book.  Remember, as the founder and owner of your small business — you are the business. Building your celebrity status is a great way to help your business soar to new heights.