A growing small and big business needs a reputation, it is like a plant needs water. Evolution in technology and understanding has facilitated the transformation for more cost-effective for businesses to “go green.” Yes, going green does protect the environment, but it can be good for your company as well. You’ll gain customers, which customers? The customers who support and appreciate companies that respect the environment
From adding recycling bins to your office, to reducing your carbon footprint, there are many simple ways you and your business can reduce their environmental impact and can actually help your company’s reputation. In my previous articles I have mentioned that taking steps to green your business will not only help the environment or getting high reputation; in many cases it reduces your costs over time while attracting customers and employees who support environmentally friendly businesses.
Nowadays, business and academic interest toward green product development is rapidly growing. Green product development is receiving increasing attention as means to improve companies’ performance (Chung and Tsai, 2007). In fact, it may be a significant source of competitive advantage when it allows for either product differentiation (Orsato, 2006) or low cost manufacturing.
It cannot be done without clear vision and studied plan, organizations’ leaders are responsible to deliver plans and results to meet the enterprise’s sustainability goals. Therefore, going green will help your company to gain respect in your community. Simply put, it shows you and your organization are care. Individuals and businesses want to do business with companies that aren’t just in it for themselves. By going green, you’re showing others that you’re interested in the world and the planet we live on.
I would say, creating green processes to the workplace make a healthy environment for employees. Also, it reduces the majority of the unnecessary waste. On the other hand, getting employee input can be one of the most effective ways of finding innovative solutions to reducing costs and becoming more eco-friendly.
As I am interesting in IT industry and digital field, I will input my example about go-green from IT aspect. Green computing strategies challenge the common misperceptions that green computing will cost more; however, these strategies actually improve an organization's bottom line rather than shrink it when adopted. By integrating green computing strategies, organizations have a clear path to create savings that will improve IT, free up capital for other investments, generate goodwill with their constituency groups-all the while exemplifying good stewardship of the economy and environment.
Now is the time to make a positive impact on your community, on the environment and on your profit margins by implementing go green strategy, less wasteful green solutions in your business, these strategies should be viewed as part of a broader initiative to reduce the cost of doing business. I would therefore say, green IT takes advantage of cutting-edge solutions that keep you connected and improve reliability, while reducing energy consumption.
For instance, Virtual Desktop Infrastructure (VDI) is also something to be skeptical of when it comes to green IT. So moving 50 desktops from 250-watt computers to a single 2,000-watt computer might seem like a 10,000-watt energy savings, unless of course you’re going to keep those desktop computers to use as VDI endpoints. If you are, then you’re actually adding another 10,000 watts of energy consumption and working toward the opposite of green IT.
In American University of Sharjah (AUS) we have adopted Citrix (A new approach to desktop deployment) in all AUS colleges and schools which is also VDI technology to improve business continuity and data security, reduce university power consumption; the result then AUS can be greener.
In AUS IT data-center, we have created new virtual machines. The plan is to select machines that provide the most computing power for the least amount of energy consumption. The strategy is to ensure that every watt is being used to full advantage by moving older, lower-efficiency servers into virtual machines running on newer, higher-efficiency ones.
Going green is important for the future of the economy and our civilization. Companies going green can provide necessary leadership in the green movement, work wonders for the environment, significantly improve their bottom lines and show they are excellent corporate citizens
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