Innovators have a major role in way we see the world but from different lens. Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Mark Zuckerberg was one of the great mind shifters of our time. He championed the mantra “think different” and create the way people think about social networking.
Innovations has entered many industries and have made the concept of impossible word to be unavailable in the dictionary of innovation. So whether big or small, ideas that challenge the status Quo usually lead to innovation, and thinking outside the box is more than just a business cliché.
To truly move forward and make your name as well known trademark in business and industry, you need to do things differently from the rest of the crowd. you should create a Blue Ocean Strategy to make your business unique and different. Not everything needs to be radically different but you shouldn’t wait around for other individuals or companies to come up with the ideas or solutions that you need. Find them on your own by remembering to think outside the box. When you open your mind to new ways of accomplishing things, you end up being a lot more innovative and this typically plays a key role for success.
In this article, I would speak about the role of Information technology in the power shift of Digital Marketing in the market place.
We know that the internet now provides a wide variety of search services for finding websites, sellers, services, product information, reviews, other search engines, and so on. There are now a variety of web search services and other social networks channels that enable both business and consumer—to find, at least, each other.
Marketing finds itself in the vanguard because it stands to gain the most from digitization. Digital data describes a customer’s history, preferences, and — as the proliferation of smartphones grows — immediate context. When combined with powerful analytics, digital data allow marketers to segment their audience and create propensity models that can predict how and when to influence customers to buy.
Digital data also describe the amount and location of current inventory, offering merchants an opportunity to make offers based on a sophisticated knowledge of supply and demand. From this point we can see how much the innovation in small part of IT side has significant impact in the evolution of digital marketing.
Furthermore, with data analytic as the driver and automation as the goal, marketing departments are scrambling to pull in skills that would have lived purely in IT and in the quantlabs of financial service firms. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management.
Over the last ten years, HubSpot.Com has grown from an upstart to a market leader in enterprise software for inbound marketing. From the beginning, HubSpot.com has focused on shifting the paradigm of inbound marketing as much as shifting customers over to its product.
We need to really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. It is not only relating with the marketing digitization it pertains to online marketing, analytics platforms are the systems that collect, aggregate and report on the activity of visitors to your business online site(s) or social media interactions.
For instance, Search Analytics – backlinks are the gold standard of ranking on the internet and rank drives traffic and conversions. As result, tools that help you monitor your search engine keywords, competitors, and how your content is ranking can help you to attract new visitors and build content strategies that drive business. In the same time the ability to track products in use makes it possible to respond to customer behavior. And of course, products can now be connected with other products, leading to new analytics and new services for more effective forecasting, process optimization, and customer service experiences.
From my perspective, I would say technology impacts marketing and marketers in several ways, a wide range of technologies could be identified including hardware, software and communication technology. It could be shown that technology has a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyze and customize information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction.
To sum up, thinking outside of the box starts with you and your creativity. It is what separates you from the rest of the crowd — to have the freedom to think on your own and your business as well as having the ability to apply it to what your working on is worth more than any amount of money in this world.
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