I believe people who plan to sell their image or promote their product or service need to find the sweet spot for their blog sometimes feel like tuning an old radio to new FM Channel. Am I right?
So by working to find out the proper way to get that perfect connection with your readers, it considered a main axis to build up the network with your customers, clients and other social networks
I would say that you know you’re close. You know some of the signal is getting through. But it’s not loud and clear.
And no matter which direction you turn the dial, you can’t find the perfect position. Sure, a few people share your posts. You get the occasional comment. And a handful of people have joined your email list for updates.
But it’s taken weeks, months or even years to get this far. How much longer must you wait to break through?
Luckily for you, a small adjustment is often all you need – a subtle shift in direction that allows your blog to finally resonate strongly with your readers.
Great Content, Design, and Other Blogging Myths.
As I mentioned before in my previous blog the quantity of your content isn’t enough to make your blog a success.In the same time you’ve probably found plenty of great content that you haven’t done anything about. You didn’t share it, you didn’t comment on it, and you didn’t subscribe to get more of it.
Let’s face it and talk frankly, what we need else to enhance and promote the content that we publish?
It’s the same with great design.
Based on how often blogging and marketing sites talk about design, you could think it makes a huge difference. But it doesn’t.
Of course your site should look good. If it looks like it hasn’t been updated since the ’90s, people won’t expect much from your content either. But be honest – when was the last time you subscribed to a blog simply because it had good design? Exactly. Good design is simply a given – an expectation you have to meet. But it doesn’t give you an advantage.
Objection: People Don’t Care If You’re an Expert.
When you search about some content or find a site run by a recognized expert
on the topic, it doesn’t mean you automatically subscribe. Even if you think
the topics might help you, too many “experts” are sharing their ideas for that
to make a difference anymore.
The same thing causes many businesses to struggle with sales.
For example, Online English Language Institute always claim to have solid-experience
and reliable background. So, it’s just an expectation, which doesn’t have much
weight in the qualification’s body to hold the process.
You need more to get excited enough to take action. And so do the people who
find your blog.
So What Makes You Different?
For example, do you provide more in-depth content than others? Or is your content more straightforward? Easier to implement? More entertaining? Or do you have specialized expertise or authority others in your field lack?
Do you focus on solving more specific problems? Or help a more specific group of people? Or help in a way others don’t? Something has to make you different.
The good news? Usually only a small adjustment is enough to make your blog worth the attention you desire. But if you don’t make that change, you have a squirrel’s chance on an eight-lane highway to build up a significant audience.
How to Make People Understand Why They Should Pay Attention
So you’ve figured out what makes you different. And written
it down, so it’s not just in your head, right? Because it you haven’t written
it somewhere, chances are the idea is less than perfectly clear.
For example, it could be something like this: “My blog helps
people to improve their way to run the business in terms of Information
Technology, Organizational Sustainability
and Digital Marketing, so they can change their vision or style on the mechanism
of using technique in applying or adopting different tool to enhance their business.
. I give them practical, interesting information that they can easily add to
their strategy.”
The point is, you must already have it clarified for
yourself. If you don’t, you’ll struggle to make your visitors understand why
they should pay attention. You need to focus everything on getting that message across.
Every aspect of your marketing needs to support it.
Even the content you share in social media and your guest
posts should work hard to make people understand your value proposition.
If anything isn’t in line with it, people won’t get a strong
“signal” because you’re not consistent. And then, again, they have little
reason to stick around reading your blog. But getting it across isn’t as complicated as you might
think.
Dominate Your Niche
You know what compels people to pay attention to you, share your content, leave comments, and subscribe to your list.
You publish content that your target audience has been craving and would be willing to jump through flaming hoops for. And all your content is focused on making people understand your value proposition.
Things start rolling. People start subscribing. They share the content, so more people find you. Even Google understands you better when your content is focused.
You’ve found just the right position for the dial, and the signal is clear.
Try to apply what I raised above and dig deep to find out additional details that might be help to support what we pointed out!
Good Luck
You know what compels people to pay attention to you, share your content, leave comments, and subscribe to your list.
You publish content that your target audience has been craving and would be willing to jump through flaming hoops for. And all your content is focused on making people understand your value proposition.
Things start rolling. People start subscribing. They share the content, so more people find you. Even Google understands you better when your content is focused.
You’ve found just the right position for the dial, and the signal is clear.
Try to apply what I raised above and dig deep to find out additional details that might be help to support what we pointed out!
Good Luck
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