Saturday, August 23, 2014

Did You Apply 3Es Before and Get a Good Reputation for Your Business?

Having a good reputation can benefit a business in a multitude of ways including the future value of an organization in the marketplace. A company achieves its competitive advantage when it succeeds to implement the strategy of value creation which is not possessed by its competitors on the market or in the industry, this in turn will lead to build a solid and notable reputation in marketplace. Think for a moment about the organization to which you belong or the department you are working with. Does your organization or company have a good reputation? Do you think your organization created or built right fundamentals of reputation's concept? Do you believe your company or organization should apply or adopt 3E’s elements in order to improve and protect its reputation? I would say good reputation is impossible to maintain without internal organization support.

I know you could ask a question; what is 3E’s means? The answer is 3Es are a set of recognized reputation tactics I sketched out to be examined at any organization, which leaders and managers can use it or apply it to differentiate their company’s service or products in highly competitive markets.

The 3Es are: (Emotions, Employees and Efficiency)

Emotions Factor
Emotion in organization presents original work from leading scholars in the field, they engage with emotion as a qualitative phenomenon which shapes and is shaped by organizational life.
Emotions in any workplace play an essential role in how an entire organization communicates within itself and to the outside world. Events at work have real emotional impact on participants. The consequences of emotional states in the workplace, both behavioral and attitudinal, have substantial significance for individuals, groups, and society. Positive emotions in the workplace help employees obtain favorable outcomes including achievement, job enrichment and higher quality social context. Whereas negative emotions such as fear, anger, stress and guilt, however increase the predictability of workplace deviance and how the outside world views the organization.

Employee Factor
Building reputation through your employees is always the first step.  It is even more important to encourage behaviors and demonstrate values which enhance your company reputation. Furthermore, best businesses invariably have the strongest employees. A company, as they say, is only as good as the company it keeps. 

That's precisely why supporting your employees and it should be available in a business leader's top priority. From my perspective keeping communication lines open, motivating, job satisfaction and listening to your employees' suggestions all crucial to your company's success. "Happy employees equal happy customers," and as Rick Galbreath said, "The final recipient of any misunderstanding between employee and boss is always the customer."

If you would like to pick one of these things we can talk about job satisfaction as the promotions provide opportunities for employee growth, more responsibilities and increased social status (Robbins 1993). More satisfied workers are less likely to leave their employer. Job satisfaction is influenced by a lot of variables. Promotions are an important aspect of employee’s life. Considerable increase in pay or wage of an employee also constitutes major effect on work. Different organizations or institutions use promotion as a reward for high productivity of their workers which accelerate their efforts. It can be only useful way of compensation where employee gives significant value to promotion, if not then pay or wage increment is best reward for more exertion, whereas employee dissatisfaction may result if an employee perceives that their efforts are not recognized or that their rewards are not equitable tied to their performance or tailored to their needs. 

Employees are fulfilled when they feel there is environment to learn, grow, take on additional responsibility and move up the ladder. Employee appreciation is the priceless impact on workplace reputation. Your employees are one of your biggest advertisements.  What they think say and do is totally representative of your organization.  Your business is the sum total of all of your employees, like it or not. What do you think?

Efficiency Factor
Efficiency in organization is the ability for organization to implement its plans using the smallest possible expenditure of resources. It is considered as an important factor in the firm's organizational effectiveness, this being the ease and degree of success with which the organization is able to accomplish its aims.

For example, if one business is able to produce 100 units of its products by spending $30 per unit, it is more efficient in production than a similar business that produces 100 units of the same product spending $40 per unit. Organizational efficiency is gauged using a number of quantitative figures such as production costs and production times because it is too broad of a concept to be encapsulated in a single figure. Increased the efficiency in your business make implementation both cheaper and smoother, but it is less useful if the plan being implemented was a bad plan. For instance, when your organization decided to change the unsupported physical servers which are drained your IT budget, and your services start growing, so do power and cooling costs. The organization bring to IT VMware virtualization that can help your organization to reduce energy costs and meet your business demands so that business is efficient, but the decision was almost certainly foolish and misguided when then did not do backup the data or enables to seamlessly extend datacenter, and increase availability! Despite this, organizational efficiency is still important to planning because it enables plans that are otherwise impossible.

To sum up, applying 3Es I believe can help organization or company to  differentiate its product/services in highly competitive markets, allow it to have premium quality , and can become the ultimate factor in whether a customer decides to patronize one business over another.

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