If You Read One Article About Ego Bait .. Read This One!

EGOBAIT and SEO

Nowadays, we live in the era of micro-celebrities (or influences, people who know how to sell their image). These are people become well-known within their very specific niche. may be you surprise when discover those people may have an average social media following (never be quick to judge by numbers! as I mentioned in my previous article), but they are able to influence someone and that someone may very well be your future customer or promoter.

I would start my introduction by the wonderful detention of content marketing:

Content marketing is creating a content strategy (from content creation to amplification) geared towards influencing not only your potential customer but also people who can influence your potential customer.

Influencing the influencer has becoming a more powerful concept recently as more and more online businesses are forced to become more niche-specific (while watching bigger brands taking more competitive areas).

In the sphere of marketing there are different ways to provide answers for growing business via social network and other channels, so we can extend the purposes of influence marketing to include:

• Those who can influence your potential customer in any way (from promoting your brand to simply adding trust signals) 
• People who can link to your site or encourage others to, did you hear about inbound marketing

I would say that social media marketing is considered as a most obvious way to build relationships with influencers. Yet, it is not the only way.

If you are not thinking “people” and “influencers” when developing your content marketing strategy, you are losing out.

The Concept of Ego Bait in Content Marketing:-

Ego bait is a widely used tactic to attract online influencers’ attention and turn them into promoters (or brand ambassadors if you like buzz words). The tactic is very useful way to attract the attention of a specific individuals or a group. I personally use the Egobait and work to speed on link bait and picking the right target.

• The following types of ego bait are the more popular ones: 
• Targeted ego bait (when you target one influencer) 
• Group ego bait (when you target a group of influencers) 
• Associated ego bait (when you associate yourself with micro-celebrities and thus attract more of them on board). The term has been coined by Anthony D. Nelson. 
• Community ego bait (when you target the whole micro-community)

Targeted Ego Bait and Find the right partner

So what do you think about ego bait link building? Have you done it before? Did it work? Think about the methods you can use to get through to other like-minded bloggers and influential people in your niche.

When link building, you need the other party to notice you. Better yet, you need them to notice the benefits of being associated with you. People are often self-centered. It can be a bit difficult to get them to see your point if there is nothing in it for them. That is why Egobaiting can work wonders for your link building efforts.

With link building, you want to achieve as much success as possible. But this does not mean that you should seek to link to just anyone. Look at your options and select them very carefully. The things to bear in mind include relevance, likelihood of linking back and niche.

To sum up,  Link bait, share bait, click bait. These are all names for tactics designed to get a specific action from readers. Ego bait is the most common and easy to use. Here’s the what, why, and how of targeted blog mentions.

In my opinion, egobaiting is a marketing and link building technique, and as such, it should be focused on achieving an appropriate level of success.  Striking a balance between reader enjoyment and getting what you seek out of the deal is essential. 

This might mean selecting individuals based on how likely they are to link to you and help you in promoting the piece.  Of course you shouldn’t solely choose to target individuals based on how likely they are to link, but this should certainly be a consideration.