Tripple bottom line and organization business growth

There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game - Milton Friedman (1970)

Nowadays, most organizations or companies work to achieve one of most important goal which is reaching to sustainable growth. It’s how you go about achieving this that matters. Having a clear long-term strategy focused on maximizing profitability and sustainable growth in an increasingly complex and competitive landscape is critical for any organization.

Adopting triple bottom line approach is considered as ideal method to achieve sustainable growth in terms of positive short-term and long-term impacts on an organization’s profitability and growth as follows:

• Developing green products and services opens up new markets and increases revenues
• Increased employee engagement and retention leads to greater productivity.
• A corporate reputation for sustainability allows access to new avenues for capital
• Improved processes and supply chain management reduces costs

Triple bottom line is considered a core of sustainability strategy at any organization that plans to build financial success, environmental excellence, and social responsibility in partnership with all stakeholders. To achieve the mentioned target, organizations need to explicitly consider the economic, environmental, and social impacts of their activities (Edgeman, 1998). So adopting that, means organization in the long run could get opportunity to reduce any potential disasters or harms that could company face if it takes into consideration environmental (planet), social (people), and financial issues (profit) rather than focusing just on profit (Dyllick & Hockerts, 2002). Therefore, sustainability can drive significant business benefits within an organization and has a positive impact on organization operation process

Whether you already have a successful sustainability strategy or you are still in the throes of developing one, you need to work, improve and enhance many aspects in this module to achieve the desired goal, for instance, you should

1. Build greater resilience into supply chains
2. Building a positive enabling culture that embraces sustainability in curriculum, research and the workplace
3. Work on innovation part by introducing new design constraints that shape how key resources-energy, carbon, water, materials and waste
4. Sketch out a new process in business operations to become more efficient in terms of reducing costs and waste
5. Work to enhance your company brand image or engaging employees in a more profound way.

Control and Improvement
Maintaining control and improvement of sustainability performance is done in one of four ways


For Example, By Addressing Environmental Performance Organizations can reduce costs by

• Reducing energy and resource use, 
• Minimizing waste, 
• Improving efficiency and thereby meeting government targets for improved performance, 
• Ensuring compliance and  Avoiding or reducing unforeseen environmental risks