Saturday, April 12, 2014

Sustainability and Growth in Business

It is clear that sustainability today plays a key role in most of business growth and corporate profitability and it is becoming integral to the way to do business. Sustainability is now generally understood to be a combination of environmental, social and economic performance, and many organizations are demonstrating that by placing the stewardship of the environment and society at the center of their strategies and operations, they are better placed to manage or improve their reputation, comply with regulations and reduce costs. Perhaps more interesting is the fast emerging trend of sustainability being seen as a source - even the source - of revenue and business growth.

There is a quote says:-

“Let’s look at the opportunities for long term improvement presented by embracing the sustainability industry itself” by Samuel Pengel

So I would like to clarify the Benefits to Businesses of Operating Sustainably
  • Reduce costs
  • Preserve resources
  • Comply with legislation
  • Enhance reputation
  • Differentiate
  • Attract quality employees
  • Satisfy customer needs
  • Attract capital investment
  • Capitalise on new opportunities
  • Meet stakeholder expectations
Therefore, we deduce the positives of sustainability: the opportunities that exist for long term improvement in service and cost saving, and those presented by embracing the sustainability industry itself: the research, development and production of energy efficient technologies.
The Benefits of a Response

Given the number of external and internal factors which serve to encourage industry into responding to the sustainability agenda, those organizations that do respond will enjoy a number of benefits, the majority of which are a direct result of enhanced competitive advantage.

Cutting resources use without losing productivity

Sustainability-driven innovation goes beyond designing green products and packaging solely on their inherent virtue. It entails improving business opera tions and processes to become more efficient, with a goal of dramatically reducing costs and waste. It’s also about insulating a business from the risk of resource price shocks and shortages. Taken together these enhancements can deliver business benefits that go far beyond the bottom line—whether it’s improving your overall carbon footprint, enhancing your brand image or engaging your employees in a more profound way.

Gaining Competitive Advantage

6 point plan to implement sustainability agenda a company should:
  •     Identify how their activities interact with the sustainability agenda
  •     Decide what they want to do
  •     Work out how they can do it
  •     Put it into action
  •     Correct deviations from their initial plan
  •     Review the direction for the future so that improvements can be continual
 

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