Sell Yourself As Brand And Get Much Traffic For Hiring!

Everyone looking to find a good job in a big company, and most of us are planning to fill up a good position as part of goals achievement, but is it easy for us to do that and reach this level?? I would say definitely NO. Nowadays not only skills and experience are considered essential elements in getting job; from my perspective sell yourself as brand (Logo) is playing a key role in promoting you to find a good job and position.

A logo is not a brand. A logo is a symbol that represents the company, just like your photo represents you. A logo is just one of the many factors that make up a brand, and it's not even the most important one.

So what is a brand?

There are as many definitions of "brand" as there are marketing books and marketing professors. Here is the definition that I have found most effective in discussing brands with clients.

A brand is your voice, design and reputation combined into one impression.

I like this definition because it can be applied to a person or an organization. (Yes, we all have personal brands.) It also contains elements that you can control and others that you can't:

Voice: You have a lot of control over your voice and the voice of your company brand. This is obviously how the individual or organization expresses itself (funny, serious, caring, etc.). We can also refer to it as "personality" or "attitude" or simply how the brand "sounds." The challenge for an organization is that it has many employees and representatives, each of whom may express the personality in a different way. So it will be workable on as individual and how you can behave and express your personality, characteristic and attitude when make your resume and do first interview. Body language is a core of your voice when you start sell yourself (applying for job)

Design: This is how an individual or organization physically presents itself. We can also refer to it as "style" or "appearance." Design is primarily visual: ad agencies create "brand identities" for companies, So when I am talking about persons it means your design could be the clothes you wear to work, your grooming and physical fitness, the quality of your resume, or the products you use. (Fair or not, we are judged by our looks and our possessions. If you drive a Porsche, people will think of you differently than if you drive a smoky old Yugo!!) Think about your appearance, and what you do every day to shape it.

Reputation: Your reputation is what other people think about you. It may be based on a number of factors: the quality of your products or service if we are talking about companies. If it is in personal case you shoud ware about how you treat others (including business partners, workers, and the environment), and most importantly, your values and goals as confident person and how you express them. 

While you can shape your voice or design, your reputation ultimately resides in the minds of other people. They make the final decision whether they admire you, fear you, respect you or love you OR Hiring you.