Connection or engagement with your clients is one of the highest goals of a content marketer. True content marketing goes far beyond self-promotion to encourage solid engagement and a two-way conversation between brand and consumer.
Tactic One that content marketers are using is Social Media as tool to enhance and support the network engagement , whether they’re building a presence on LinkedIn, Facebook, Twitter, Instagram, Google+ (just to name a few) or even Blog. Although not all marketers have confidence that their social media efforts are working, the adoption rates continue to soar.
Nowadays, everybody knows a fact says social media can be a great way to build your brand’s voice & persona while becoming the star outlet for spreading all this content you’re creating. Marketers can buy different forms of advertising on these sites. They can also create their own corporate profiles and try to build relationships with potential customers and provide service to current customers.
2. Educate
Be an expert! Consumers today are thirsty for knowledge and are looking for companies who are the experts in their field. On the hand, we have to do it better than our competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy content.
From my perspective, blogging is an exceedingly effective method of generating content and sharing your know-how, and these can be created fairly quickly (just don’t forget to post on the regular!).
Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start.
But the marketing material you should never forget to use in your content marketing strategy; is a White Paper. In today’s competitive climate, it’s not about claiming that “you’re the best.” To a degree, it’s not even about actually being the best. It all comes down to proving you’re the best. You have to demonstrate your expertise to your target market!
White Papers, though longer form than blogs, are another fantastic way to educate your audience. White papers differ from blogs and other form of content as they have a tiny bit of direct marketing messages in them. Most of the white paper is generally content, but a small fraction of a white paper consists of direct marketing material. From there, you can even create a case study on how your company helped a customer with this particular issue, demonstrating your commitment to your customers while confirming your expertise on that subject.
3. Entertainment
Cat videos get clicks, but it doesn’t mean they will get you customers. Entertain your audience in a way that makes sense for your brand by generating interesting content and presenting it in an entertaining way. It includes the different aspects of traditional marketing that we see every day. Some of these aspects include sports marketing, branding, public relations, endorsements, digital marketing, and social media marketing. Build a voice for your brand and be consistent and engaging. Customers will respond positively when done right. Videos, blogs, social media accounts, anything that you publish – is a way to entertain and engage your audience with a likable, relatable persona.
4. Tell and update
Use different content marketing tactics to update your audience on what’s happening in your company and the industry as a whole. Newsletters, eBooks, digital and print magazines all serve as informational hubs for your customers to learn more and continue envisioning you as an expert.
5. PR (Press relation)
Use professionals PR who Their job is to identify what would make an interesting story about your company that the journalist would want to write about (most journalists do not want to write ads). The PR professional then writes a press release, which should sound just like a real news story.
Try always to contact the right journalists and news media, and pitch the story to them. However. The payoff of good PR is high, but that means the risk is also high. If you want control, then you have to buy traditional advertising like everyone else.
A content marketing cocktail is your best method to build up your brand, each tactic you adopt will lead you to customers at different stages in the buying cycle. And each piece of helpful content on your website acts like a fishing line getting pulled behind a fishing boat. The more lines you have in the water, the more fish you can catch. So stretch your content creation muscles pick up that pen and start creating content today. Your audience (and your bottom line) will thank you for it!
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