Thursday, February 19, 2015

Efficient At Workplace Doesn't Have To Be Hard. Read These 3 Tips

Nowadays, it is not secret the workplace is changing at a faster rate than it ever has done!. How we work, how we carry out the task, collaborate, and communicate with each other is increasingly shaped by technology and tools to increase productivity.

But the question that I would like to ask here, what happens when we dunked with replying or sending e-mails and move away from the actual work?

In last year - November 24 in Calgary, I have attended a conference " The Better Workplace" and there are many leaders from all over the country to discuss the future of work, and create a better workplace through great work. Here's how to cut the inefficiencies in your office.

"The crux of inefficiencies of work come down to lack of clarity," says Justin Rosenstein, co-founder of San Francisco-based collaborative software company Asana. When 70 to 80 percent of your day is spent doing work about work (multiple meetings, endless e-mails) instead of doing actual work, that's a problem, he says.

Sandra Koppert - Business Development and Marketing Officer and John Brewer- Executive Program Developer, created a good solution that increases productivity and maintaining positive mental health. 

I have met many people there and talked with the Ian R. Cullwick, Vice-President, Leadership and Human Resources Research to get knowledge about the strategy should be used to enhance personal engagement and positivity at work. I’m a technology guy. So when I face an issue or a problem the project I do, I look to see if there’s a solution that can help me be more efficient, whether that’s an application, software, web services or a whole productivity suite. But in work environment or workplace you need to use different tools to help you to become more efficient as well. Through that I have reached conclusion say; there are three key principles can help businesses become more efficient. 



They are: What is the purpose, what is the plan, and what is responsibility

1. What is Purpose?

When employees know the larger context, they can make better decisions and better prioritize, as they said in conference. "If you know the purpose means you will know the information you need to do your best work,”

2. What is Plan?

If your team or the team that you work with isn't clear on the plan, there's lots of confusion and misunderstanding about what will happen next. When I studied strategic management module @ University of Cumbria (MBA), I learned when you start any project, you should ask: What are all the steps needed to reach our goal? Team members can add steps to a single, shared list, the list is always up-to-date, and everyone has access to it. I would say it is like workflow, everyone knows when each step will happen and what's next.

3. What is Responsibility?

On a big project, it's bound to happen: one person thinks someone else was doing a task and nobody ends up doing it, or more than one person does it and you wind up with a duplication of efforts. With a productivity tool, this won't happen. Everyone on the team goes through the list and signs up for a task – either because it's their passion or they're taking one for the team.

Sunday, February 8, 2015

Want To Step Up Your Business? You Need To Build An Online Community

Search Engine optimization is an effective method to enhance the value of your website and market your online business. Every day, things are changing in SEO. If you’re not already working on creating new technique and adapting different strategies, today’s the day.

And it’s your time, use it and don’t waste it!


I am not saying the existing SEO is dead or that backlinks around are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

When I studied the marketing module in my MBA @ University of Cumbria , I have discovered in marketing strategy program there are lots of benefits to building a community around your company, but if I had to choose a few, here are my filtered top five:

It will help you to build your record in Google’s algorithms


Building an online community is one of the best ways to weather Google’s algorithms. If you're continually chasing the algorithm, you're putting all of your power in what Google's going to do next. If you're building a community around your business, you're putting the focus where it belongs: on your business. Building a strong company and brand isn't something that Google can take away.

There are many benefits to building online communities. One of those being the SEO benefits it can have for your organization’s website. Google algorithm updates such as panda and penguin removed many of the old ways of ‘doing SEO.’ They represent the lengths to which Google will go to try to weed out poor or low-quality content.

It will add more value to your business


Today, the Internet can be a great tool for businesses if you learn to properly use it for marketing and selling, but it hurts businesses that try to survive without it. As the number of people going online increases (due to the growth in mobile devices and mobile internet speeds). The future of every business involves online marketing and e-commerce solutions that replace or accent traditional selling methods, and here's the information that proves it.

For me, I always looking to build up an online business, and try to focus on one direction when start building online community. You have to do a bunch of stuff to better serve your customers like creating quality content and resources, enhancing your product or services, and improving your systems and processes. Doing these things adds equity and value to your business and attracts the right customers to your community.


It will help you have purpose


There’s a lot of effort involved in building a community around your brand, and it’s not just about creating content or being on social media just because everyone else is doing it. When you’re strategic about community building, it forces you to identify goals and put a solid purpose behind your efforts.


It will help you stand out


Stabd Out Your Business

If you’re committed to the process of building a community, you are going to be doing a great deal of self-discovery and applying older marketing model (acronym AIDA). It stands for: Attention, Interest, Desire and Action. In parallel you should look out your window and write down all the businesses that provide a product or service within your sight. During this process you’ll determine what you’re all about, what you love to do, and what it’s going to take to help you stand out among the competition.


It will put the focus on goals, not tools

Building an online community isn’t a bunch of fluffy stuff. I would say, in trying to differentiate your company, the temptation is to try to do everything for everyone. Determine what you do best and focus on that. Let your customers engage into your story, products, services and business. It’s the seamless integration of tools like SEO, social media, content marketing, email marketing, and all kinds of other important stuff (like hard work and passion). But in order for the tools to be effective, they’ve got to be driven by a strategy that is rooted in the goals of your whole business.

Want to know what really matters to your audience? Ask them and then listen (really listen) to their answers. It’s about making meaningful connections. It’s about building relationships and giving without the expectation of receiving something in return.

A present for you

For the past several months, I have been writing a lot about how to know on your market, keywords and topics, understand your marketing funnel and how to attract customers to it. And now, lucky for you, I'd like to share our process for how to build an online community for your business. 

Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

Developing a powerful online community provides you with the perfect platform to both promote and engage with your customers, providing significant benefits for your business